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Using different strategies taken from other disciplines and methodologies has long been the rule rather than the exception in the world of marketing, so it makes sense that from the earliest days of web design, this approach has been used for online campaigns, too. Today, it is harder than ever to get target consumers to…

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Time is a wonderful thing. It turns malted barley into beer, grapes into wine and bad memories into funny ones, especially with the help of the aforementioned beer and wine. The maturation process is also majorly beneficial to technology and the people who purchase it. Not only does the passage of time allow engineers to…

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If you think that a camera and a subject is all that is needed for capturing amazing pictures, then you are wrong. Apart from your motive, ambiance and subject, you would require a number of different instruments and editing softwares to give your pictures the professional touch. Capturing an image is just the tip of…

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The rollout of the 4G network has driven online marketing forward over the past years – marketing efforts now heavily include the use of mobile apps, for example. With the fifth generation of mobile networks on the horizon, there could be a similar push forward in the techniques available to digital marketers. Although it’s a…

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Not all links are made to perform equally. Those that understand the impact of certain links on SEO performance will have a better chance of ranking their site successfully and benefiting from the real ROI from search marketing. The team from Online Marketing Gurus have provided insight on the following SEO tactics that will help…

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As technology slowly progresses in taking over the major areas of our lives, it begs the question of how it’s going to subtly integrate with our lives more so than just run it? In this roundup of website inspiration I decided to fixate my attention on subtle touches of red. We don’t always realize it,…

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Google Analytics is one of the most useful online tools available that helps you track the performance of your website by determining how many visitors visited your website, their demographics, during which period they came, and how much time they spent browsing your website. It also helps you to monitor the effectiveness of your online…

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In the increasingly competitive world of today, the ability to innovate can often be the difference between business success and failure. But let’s face that it’s not always easy for most entrepreneurs to find the time to think outside the box. Meetings with clients, conference calls, reports, staff administration and administrative tasks – not to…

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A big corporation has many separate departments to manage. The challenge is to make the whole organization fit together like a clock. Only when all the parts are functioning properly will the clock give right time. In this era of cutting edge technology and software, big corporations use project management software to properly handle all…

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Businesses all over the world in every industry are always looking at the best ways to save on costs. However, this has become even more essential in today’s economic climate where cost effective decisions can make or break the success of a company. With the increased need to save money wherever possible, the idea of…