Green is so ubiquitous / hot / popular that this year world-renowned color authority, PANTONE named ‘Emerald’ the color of 2013! Describing PANTONE 17-5641 Emerald as a “lively, radiant, lush green… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.” We agree!
In the last few decades, awareness has increased around maintaining a structural balance between industrialization and preserving our planet’s diverse natural and fragile ecosystems. With the discovery and development of alternative energy sources, “green thinking” has become more pronounced, and has influenced every aspect of our daily lives including design. From carbon taxes to recycling to design, the ubiquitous phrase – “environmental friendly” – is used to sell anything from toilet paper to air conditioners to superannuation!
The natural environment is a design wonderland that has inspired the following legion of logo makers to create plant related designs, using bright and highly saturated colors applied to abstract symmetrical or hand-drawn shapes, with popular logo types including web 2.0., typographic, corporate, organic, and crests or mascots. As these logos suggest, “green” design trends have been adopted by a wide variety of industry sectors, from financial services to energy, and from restaurants to health and beauty.
So take 5 minutes out to take a deep breath of ‘green’ air and enjoy this round up of 25 super-dope “green themed” designs to uplift your day.
Is the green trend here to stay? Which logo was your favorite? Let us know in the comments!