Negative space logos strategically use whitespace to create the illusion of an object in that space. Negative space designs are effective in branding because they force the viewer to look twice to figure out what’s happening, though a well-executed negative space logo won’t require the viewer to look closely to have its effect.
As of late the clever use of negative space has been a big trend in logo design. Check out these designs for your own inspiration.
These logos don’t have 3D effects or shiny lens flares: they’re about as simple as you can get stylistically and in many cases would fit right into a minimalist logo round-up. Despite that stylistic simplicity, though, the composition of these pieces is complex — and that gets people thinking, which is what a good logo should do.
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