Brochures can be found everywhere nowadays. In the foyers of restaurants, shops, grocery stores, hotels and any other public place. What makes your brochure different from the rest though? What makes it stand out from the rest of the crowd? How do you compete against the other brochures lining up right beside yours? Well you produce a quality brochure of course and have it attract peoples attention through being a quality product.
There are thousands of brochures online that you can use as inspiration for your latest product and making excuses like you don’t know what to do to produce quality can’t be further from rubbish than saying you don’t sleep with your eyes closed at night. Getting your brochure printed is pretty easy too, as you are able to mockup brochures online nowadays to see what they will look like when they are printed.
1. Keep the branding uniform
When designing your company brochure it needs to be uniform to your company branding. Why would you create something that looks totally different from your currently established branding and have it promote your company? Well unless you are looking to experiment with different facets of the market you are making a mistake. Your brochure needs to incorporate the same color scheme with your logo as your branding guidelines state.
2. Only portray your most important information
Don’t overload people with information that isn’t relevant to the product you want to sell them. Be straight to the point with the information you put in your brochure. You need to create a call to action. You don’t just want people reading the brochure and throwing it with the pile of brochures that they have in the drawer. You want them to take action and get in touch don’t you? Well then make sure the information on the brochure is of utmost importance to the marketing of your company.
3. Approach the market uniquely
If you want to be seen as the best, you have to stand out from the rest. Approaching the market in a unique format is the only way to make a lasting impression on your clients. Sure the ordinary 3 fold brochure will work for relaying information, but if you are truly looking to take your company to the next level, you need something unique. When I say unique, I’m talking about something with round corners, straight cut-off edges, a solid layout and slip on covers if need be. Brainstorm and come up with something that will push the limits of your designers and your design.
4. Pick your size from the start
When starting out with the layout of your brochure, pick your size. Don’t make the excuse that you aren’t sure, or don’t know yet. You need to know whether you will be going for a corporate brochure size or a simple z-folder size. Make your decision early and stick with it. If you really aren’t sure and have the capital to spend on more than one size, go for it. It will only benefit you in the long run.
5. Use images and graphs wisely
I can’t say this enough. You need to use images wisely in your brochure. Don’t overload your client with to much information without giving him a visual bookmark, nor overload him with images to the extent where there isn’t any viable content marketing your business in the brochure. Draw up your brochure layout on a white piece of paper, play around until you are happy with the layout and make sure that the ratio of image to text is well balanced.
As you can see my tips are pretty straight forward. They aren’t the ground rules for designing a quality brochure, nor are they set in stone. These tips above are my little list of tips to encourage you to create unique high quality brochures for your business. I hope you enjoyed the article.