6 Website Design Trends
When the Internet was new, websites were very simplistic things. These days, bells and whistles are the norm and, if you don’t have said bells and whistles, you might as well not have a website. To have an impact on your end users at all, you need to make it not only professional looking but also aesthetically pleasing … pretty, if you will! And when it comes to what you can do to make a website stand out from the rest these days; the world is your oyster. Read on for six website design trends that will show your audience that you took the time to make their website visit enjoyable.
1. Images and Text That Overlap
Choosing or taking the perfect photo is half the battle in website design, as we humans are very visual beings. But once you’ve got that ideal image, you need to say something about it. You might not have to have a lot of text but you at least need some, no matter whether it’s an ad or a blog post. As HubSpot’s Karla Cook notes, “Text that slightly overlaps accompanying images has become a popular effect for blogs and portfolios.” It’s not a mind-blowing update but it’s just enough to create something unique in website design.
2. Embed Video With Panache
We all know videos are oh-so-hot right now. Viral videos are everywhere we look—on Facebook, being shown by Carson Daly on The Today Show, and even your grandma has probably sent you one or two. So using them to your advantage in website design is a huge must. Whether you create your own video to reflect your brand, you’ve got videos playing in the “background” to create motion, or you’ve arranged that the video will play when the computer mouse hovers over it, integrating video in a compelling way is an integral part of staying current with website design trends. Helping a client to create a vlog is another creative way to captivate the end user, and it’s surprisingly inexpensive to get one up and running.
3. Don’t Forget the Little Touches
Remember those bells and whistles we talked about? When it comes to website design, the little things can go a long way. Use floating share icons like BuytheBestDrone.com. These follow the user as they scroll, making your articles as share-friendly as possible. And if you don’t know how to do it yourself, yep, there’s an app for that. Even ensuring you’re choosing the best font for your website as crucial, as hell hath no fury like a person who is turned off by a website font. It’s the fastest way to make someone jump without even reading a word. Even something as small as the company logo can have a huge impact, so make sure you spend a lot of time researching what looks best and what you think will have an impact on the end user.
4. Make the Most of Photography
Whether you or your client has made sure to hire a professional photographer, congratulate yourself on making a good decision and highlight this person’s work. There’s nothing worse than going to a website and seeing photos with a poor resolution that were clearly taken from someone’s iPhone. If you’ve got great photos that highlight your product—like these gorgeous photos of baking designs—any web designer worth her salt will ensure these are placed prominently on the site.
5. Get Creative With Color
It’s such a simple thing but many website designers these days are realizing the power of color. Not only do you want to swap drab colors that scream 1970s for more vibrant colors, but a good website designer will likely get even more creative, like creating sites with a duotone look.
6. Make Statistics Sexy
The bottom line is websites are there to impart information and, in most cases, to get people to convert (buy something!). There’s no way around the harsh reality is that sometimes this information is going to be boring, especially if it’s laden with statistics. But you can’t keep the information off the website simply because it’s a little dry! So these days, website designers are getting more savvy, by presenting numbers in a way that’s visually pleasing, like with engaging infographics.
Website design trends are heading the way of sleek and contemporary looks, almost bordering on minimalism. With new approaches being developed every day, the future in website design should be even more interesting.
Featured image by Rawpixel.com