In order to succeed in becoming a professional photographer, you need to make it your passion, your life’s goal to become the best photographer that you can possibly be. This course offers over 150 modules and 32 hours of video content that will help you become a professional in the commercial photography industry.
Commercial photography is one of highest paid areas in the industry. It’s true; rates can run up to $1000, $2000, and even $5000 per day plus expenses. A career in commercial photography can be pretty exciting whether you are photographing an annual report, company brochure, travel essay, an advertisement, or traveling the globe on assignment. This can be your dream job and this program is designed for aspiring and enthusiastic students who desire to become a professional commercial photographer.
Do you have cameras and lights and feel you are ready to compete? Do you have the essential skills to take on jobs and create a quality photographic product? Do you know how to find clients? Can you shoot food for a menu or a CEO for an annual report? Do you know how to ‘style’ a shoe to photograph?
Do you know what your portfolio should include? What should you bid to shoot an annual report for a week? $2000 or $12,000? What is a better way to market, direct mail or source book? Can you price a stock photo based on usage and market penetration? These and so many more questions are the issues that a commercial photographer deals with on a daily basis.
While many general college programs teach basic through advanced photography skills, it can take years and costs a fortune. There are private professional schools to teach you How to Become a Professional Photographer and they have great programs but have you checked out the costs of those schools? One 10 month program in Massachusetts is over $26,000. Another very good school in Southern California does not even publish their tuition. And there are many more very good schools where tuition for the program is in the six figures. Can you afford that?
Have you considered what you will learn at a college or university photography program? History of photography? Will public speaking, math and physics be part of the program? How about spending a year in the darkroom making prints? Printing is fun, but how much of this will you use in a commercial photography business that is totally digital? The world of photography is now digital! Ask some working pros how much time they spend in the darkroom these days and you will find that many probably don’t. They are busy shooting and using Photoshop™ while making big bucks.
That’s a bold statement isn’t it? This Commercial Photography Program is designed to meet the demands photographers experience in today’s markets, but what makes this program uniquely different is that the majority of photo examples used in the program are from real photo shoots, on real assignments, and photographed for real clients. We did not just go into a studio and video tape where to put lights for all examples. Instead, we show you the photo taken in the studio or on location for a client. We show you in many cases why we chose the angle we used, where lights were placed, and any technical challenges we faced and how they were solved.
This course covers everything we believe a commercial photographer needs to understand and be able to photograph to thrive in today’s business environment.
What you will learn:
- Product Photography
- Corporate and Industrial
- Fashion and Beauty
- Food and Beverage
- and some Photoshop as well.
‘This is not a simple photography class. It is career training!’
Total Training in Commercial Photography
was created as an in-depth, accelerated, and intensive program to meet the needs of aspiring pros who wish to work in today’s business? It is a demanding field requiring a precise set of skills and knowledge of creative and technical processes is designed to take beginning photographers from novices to pros with a portfolio to show art directors and all in 1 year.
We will take full advantage of the most powerful education tool in history; the internet. This will allow you to work from your home, keep your current job, and learn How to Become a Professional Photographer as much as if you were attending a photography school. Each week you can read a lesson related to a specific subject or photography category. The lessons will include information behind the ideas, how the sample images were done, many with lighting diagrams, and many video tutorials.
You will also learn how to budget for your business and studio, create marketing materials, design a portfolio, determine your photography rates, bid on jobs, price stock photography, find clients, seek a stock photo agency, and a lot more.
This program was designed to cover one year when taken with instructor, but you can now take it at your leisure and at home as your schedule allows. And if you are concerned about taking such an involved program without an instructor be assured that I am available for private tutoring to help you get where you want to go.
All you need is a camera, tripod, a few lights (see downloadable PDF on recommendations) and the passion to get started. If you have any questions about this program just email me:firstname.lastname@example.org And watch the intro video for examples of what is covered.
What are the requirements for this course?
Basic understanding of photography like how your camera works, fundamentals of photography, and basic understanding of Photoshop, which can be learned while taking this course.
What am I going to get from this course?
Over 150 lectures and 32 hours of content! By the end of this program you will be ready to compete in professional photography.
What is the target audience?
Any photographer with the passion and desire to be a pro.
- Lifetime access to 150 lectures
- 31+ hours of high quality content
- A community of 260+ students learning together!
Who will the Course be Taught by?
Charlie Borland Professional Photographer for 30+ years and Lighting Master.
Charlie Borland has been a professional photographer for over 30 years. He has traveled extensively for a wide range of clients including: Xerox, NW Airlines, Fujitsu, Nike, Blue Cross, Nationsbank, Mentor Graphics, Texas Instruments, Cellular One, Early Winters, Camelbak, Columbia Sportswear, and many more.
His imagery has been used thousands of times worldwide, including: National Geographic Adventure and Traveler, Outside, Women’s Sport and Fitness, Newsweek, TV Guide, Sports Illustrated for Women, Time, Backpacker, Sunset, American Photo, Outdoor Photographer, Eco Traveler, Southern Bell, to name a few.
Charlie has taught photography throughout his career and teaches internet courses and location workshops. He has lectured on photography in the US and Middle East and you can see his work at www.borlandphoto.com. He is co-author of Understanding Flash with Bryan Peterson and author of the eBook: Outdoor Flash Photography available on his website: BorlandPhoto