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Andrew Delmar

Marketing 101: 3 Benefits of Making Print and Digital Media Work Together

While it is true that more people now conduct searches for products and brands online than they do from print media, it is also true that a huge percentage of people searching for those very same products and brands were directed there from some form of print media. If you are looking for a well-rounded marketing strategy for your business, it pays to understand the benefits of making print and digital media work together to broaden your reach. Here are just three of those benefits.

1. Many People Still Prefer Print Communications

If you are currently in the process of devising a marketing strategy, one thing you might want to be aware of is the fact that many people still prefer print communications over their digital counterpart. In a recent article posted by the Printing Industries Alliance, it was noted that greater numbers of people responded to direct mailings than advertisements of the same product online. Is it because their screen is constantly bombarded with so many popups that they simply close them off without taking a moment to read them?

It isn’t yet clear why this is happening but the PIA states that more people will respond to direct mail than online ads, even though online ads have the potential to reach a larger audience quicker. Now with the ability to use an online printing site when creating your own marketing mailers, you can save a ton of money with custom print jobs. Doesn’t it make sense to add direct mailing to your advertising campaign that will correspond directly to what you are using in digital form online? This way you capture a broader market share!

2. High Percentage of People Will Read Print Media vs. Online Content

While there are those who will spend hours reading content online, and these are the people you are marketing to with digital media, there are those who will read something in a journal or newspaper in its entirety but merely glance at its digital counterpart. Again, it isn’t yet understood why this phenomenon is happening but the reality is that if you have something to say, it is more likely that a reader will stick it through to the end in print form.

However, if you are using short bits of advertising with custom graphics or photos, you will almost certainly get a higher response online. The trick is to grab the reader’s attention within just a few seconds. Learning to use both print and digital media in your marketing strategies will ensure that you reach those who want more information as well as those whose interest is sparked with an image or a short sentence or two. It pays to cater to both long and short attentions spans!

3. Positive Response to Print Advertising

As mentioned above, overall, there is a positive response to print advertising. However, this comes about in a rather odd way! Print media will lead the reader to your website where they can get further information and browse your site for products or services mentioned in your print ads. Studies have shown that print ads that give a website URL will often prompt the reader to seek more information on your site. Of course, you need to pay special attention to the layout and content of that print advertisement, but when formatted well, you can significantly grow your audience with just a simple mention on a postcard, flyer or other forms of print media.

Learning to use both together is both an art and a science. However, don’t ever be led to believe that one is superior to the other. Both have their place in your marketing strategies and by learning how to make them work together, you will reach the widest audience possible. Isn’t that what marketing is all about anyway? Give it a try!

Featured Image by Carlos Muza

The Need for Website Speed: A Primer on what CDNs do and Who Needs Them

The internet is an amazing thing. With a couple clicks of a mouse or a swipe or two of a finger, anyone anywhere in the world can purchase almost anything, research any topic, or make instant contact with someone halfway around the globe.

As a society, however, do we take the time to fully appreciate this modern marvel of technology? Or do nearly half of online shoppers abandon a website that takes more than three seconds to load? Survey says it’s the latter. Amazing as the internet may be, if your site doesn’t have speed, it would seem it doesn’t have much. Luckily there’s a solution for that.

ABC, easy as 123, simple as CDN

A content delivery network, otherwise known as a CDN, is a network of data centers distributed around the globe designed to improve website performance, very much including page load time. A content delivery network, as the name implies, does so by delivering a website’s content to its users faster and more efficiently using caching.

Each data center in a CDN has a proxy cache server that stores all a website’s cacheable content, which consists of all static content including CSS files, JavaScript, template images, music, and videos as well as – in the case of advanced CDNs – dynamic content for the period in which it remains unchanged. Cache servers speed up a website in two ways: firstly, storing cached content eliminates lengthy trips to the origin server that would otherwise be required to fetch the requested content. Secondly, when a user visits the website, he or she is redirected to the data center closest to them in order to cut down on the physical distance the requested content has to travel in order for pages to load.

Content delivery networks also improve website performance by optimizing content. This includes compressing content like HTML, CSS, JavaScript and image files to speed up loading, removing unnecessary characters from source code, and managing multimedia resources effectively. CDNs also optimize network connections and reuse open sessions to maximize network efficiency.

Additional benefits

In addition to improving website performance and page load time, a content delivery network also improves a website’s reliability through the multi-server environment of the network. Having multiple servers provides built-in load balancing, which keeps any one server from being overwhelmed by traffic. Built-in load balancing on its own provides inherent protection against DDoS attacks, and advanced CDNs offer additional DDoS mitigation that can be tailored to an organization’s needs – always-on or on-demand, managed by DDoS mitigation specialists either way. Other integrated security may include a web application firewall, two-factor authentication, and customizable security rules.

Additionally, advanced CDNs include support for the latest internet protocols, allowing for automatic enabling of IPv6 and HTTP/2 without requiring any upgrade of the origin infrastructure. Thanks to its optimization tools, a CDN also cuts down on the bandwidth required by a website, which can significantly cut down on bandwidth bills.

Who needs a CDN?

When you consider that 47% of online consumers expect a page to load in less than two seconds, 79% who are dissatisfied with a website’s performance are less likely to make a purchase from that site again, and 44% will tell friends about a negative online experience, it’s tempting to say every website needs a CDN. Especially when you factor in that site speed is a significant aspect when it comes to search engine rankings.

However, some websites will benefit more than others from the speed and performance improvements that come along with a content delivery network. In order to keep shoppers happy and keep sales flowing, e-commerce sites will greatly benefit from a CDN. So too will any site using SSL, as a CDN will help make up for that extra time required to establish a secure connection with every user’s browser. The same goes for websites with plenty of international traffic, as all users will always have a data center at least somewhat close by. And of course, websites that experience high bursts of traffic will also be major beneficiaries of a CDN’s advantages, especially the built-in load balancing. Load balancing, as well as a CDN’s integrated DDoS protection, is important as well for websites in competitive industries like online gaming, software as a service and banking and finance that may be at increased risk of DDoS attack.

Obviously, no website owner has to invest in a CDN and reap its many benefits. Instead, site owners could wait for society to have a collective epiphany and become more grateful for all the amazing technology we’re able to access on a daily basis.

23 Delicious Dessert Graphic Designs!

Is there anything better than dessert? Seriously… I’m not sure about you but I’ve got a separate department in my stomach dedicated to desserts, that never gets full. No matter how much I eat, I’ll always have room for dessert. But enough about me, here’s some desserts that are exclusive in various countries:

  • France: Creme Brulee
  • America: Apple Pie
  • Turkey: Baklava
  • Italy: Gelato
  • Russia: Syrniki
  • Spain: Tarta de Santiago
  • Japan: Mochi
  • Argentina: Pastelitos
  • England: Banoffee Pie
  • Canada: Nanaimo Bar

[Source: Business Insider]

I’ve put together a collection of 23 delicious desert graphic design projects for your inspiration. Enjoy!

Credit to respective artists.


Credit:Romain Trystram

Credit:Romain Trystram

Credit:Mariana Gonçalves

Credit:Mariana Gonçalves

Credit:Jennifer Angelina

Credit:Jennifer Angelina

Credit:Kimmy Lee

Credit:Edw Villaherrera

Credit:Ilona Don

Credit:Linnea Djurberg & Nathalie Agnekil

Credit:Carlos Nogueira

Credit:Carlos Nogueira

Credit:Marina Baranova

Credit:Marina Baranova

Credit:Robot Food

Credit:Robot Food

Credit:Nicole LaFave

Credit:Nicole LaFave

Credit:Amris A

Credit:Mel Bruning

Credit:Evely García

Credit:Ahmed Nawara

Credit:KOOR Packaging design


25 Unique and Incredible Homes

While these houses might not be the biggest or the most expensive in the world, they are definitely incredibly beautiful; from the designs, to the extra features (like pools and garages.) Before we get into it, here are the prices and locations of the top 10 most expensive houses in the world!

  1. 7 Upper Phillimore Gardens – London- $128 million
  2. Kensington Palace Gardens- London- $140 million
  3. Seven The Pinnacle- Big Sky, Montana- $155 million
  4. Hearst Castle- San Simeon, California- $191 million
  5. Ellison Estate- Woodside, California- $200 million
  6. 18-19 Kensington Palace Gardens- London- $222 million
  7. Four Fairfield Pond- Sagaponack, New York- $248.5 million
  8. Villa Leopolda- Cote D’Azure, France- $750 million
  9. Antilia- Mumbai, India- $1 billion
  10. Buckingham Palace- London- $1.55 billion

[Source: Time]

I hope that you enjoy this week’s photography collection on incredible homes!

Credit to respective artists


Credit:Home Adore

Credit:Dmitry Tsyrencshikov

Credit:mohamed rezk

Credit:MyHouse Idea

Credit:Adam Kaminski

Credit:MyHouse Idea

Credit:Home Adore

Credit:Sérgio Merêces

Credit:Sérgio Merêces

Credit:MyHouse Idea

Credit:Michal Nowak

Credit:Michal Nowak

Credit:Angel Kostov

Credit:Angel Kostov

Credit:Rafa? Dawlud & Karolina Che?stowska

Credit:Rafa? Dawlud & Karolina Che?stowska

Credit:Home Adore

Credit:Home Adore

Credit:mode:lina architekci

Credit:mode:lina architekci

Credit:Seth Powers

Credit:Seth Powers

Credit:Seth Powers

Credit:ACHouse .Studio

Credit:ACHouse .Studio


21 Photos Of NYC At Its Finest!

There’s no doubt that New York city is one of the most interesting places in the world! From the Statue of Liberty to the Empire State Building; there’s no shortage of incredible sights and landmarks. Here’s 10 quick facts on the great city of New York, courtesy of Buzzfeed:

  1. Pinball was banned in the city until 1978. The NYPD even held “Prohibition-style” busts.
  2. The Jewish population in NYC is the largest in the world outside of Israel.
  3. There’s a man who mines sidewalk cracks for gold. He can make over $600 a week.
  4. Albert Einstein’s eyeballs are stored in a safe deposit box in the city.
  5. There is a birth in New York City every 4.4 minutes.
  6. New York City has the largest Chinese population of any city outside of Asia.
  7. In nine years, Madison Square Garden’s lease will run out and it will have to move.
  8. It can cost over $289,000 for a one-year hot dog stand permit in Central Park.
  9. UPS, FedEx, and other commercial delivery companies receive up to 7,000 parking tickets a DAY, contributing up to $120 million in revenue for the city of New York.
  10. There are more undergrad and graduate students in NYC than Boston has people.

Crazy! Who would of thought that so many interesting facts could come out of a single city. But all that aside, the city produces some of the most amazing photography! Check out the collection below for 21 photos of NYC at its finest! Enjoy!

Credit to respective artists.


Credit:Laurent Nivalle

Credit:Jakob Wagner

Credit:Jakob Wagner

Credit:Aleks Ivic

Credit:Radifa Terza

Credit:Luis Bensimon

Credit:Luis Bensimon

Credit:Nicolás Cuello

Credit:Hugo Cuevas

Credit:magdalena kus

Credit:Victor Utama

Credit:Victor Utama

Credit:Victor Utama

Credit:Dan Murray

Credit:Dan Murray

Credit:Dan Murray

Credit:Florian W. Mueller

Credit:Florian W. Mueller

Credit:Gianluca G. Giancola

Credit:Gianluca G. Giancola

Credit:Gianluca G. Giancola


Conclusion

New York city is definitely one of the most incredible cities in the world; both in facts and in photographic beauty! I hope that you enjoyed this week’s photography collection! Thanks for stopping by!


Companies Are Getting Creative with Their Payment Methods, and Here’s Why

Publicly supporting, utilizing, and accepting alternative payment methods is often a great way to promote your business, especially amongst more modern, technology-friendly demographics. Of course, not all companies are eager to embrace these new developments, but today we thought we’d take a look at a couple of ways in which businesses are gradually starting to get creative with their payment methods and why it is benefiting the company, their employees, and their customers.

Bitcoin


As perhaps the most famous cryptocurrency in the world, it is no surprise that businesses are utilizing Bitcoin in a variety of ways. While when the mysterious programmer – or collective – known as Satoshi Nakamoto first launched it in 2009 only computer-savvy individuals could collect and distribute Bitcoin, now almost anyone can get their hands on the currency using front-end interfaces like Gui Miner that will effectively mine Bitcoin for you. Not only are customers now able to buy all types of goods and services from companies like Expedia and Sears using the digital money, but companies can also now make their own transactions and pay their employees with Bitcoin – actions that have many benefits.

While traditional currencies can take days to transfer between accounts, Bitcoin transfers occur almost instantaneously, thus ensuring that business transactions such as invoices are never late. In addition to this, the transactions themselves are often extremely cheap, thereby saving companies, even more money as well as time. Finally, the fact that Bitcoin is inherently secure means that companies and their customers can rely on the currency completely without fear of theft or fraud.

Mobile Payments


Ever since the introduction of Apple Pay and Android Wallet, it appears that the idea of using credit cards or cash as payment methods has become less popular. According to a report published late last year by NTT DATA, Ingenico ePayments, Oxford Economics and Charney Research, customers are extremely eager to start using mobile payments for many of their financial transactions. In fact, of the 2,000 consumers that were surveyed, 70% stated that they wish to use mobile payment methods for travel, technology, retail, healthcare, and entertainment purchases, while some even reported trusting tech companies over traditional banks.

Mobile payments are notoriously swift and simple, which is why companies such as Starbucks have started creating innovative ways to tie their company to mobile payments. The leading coffee chain has created a loyalty program that entices those regular customers who embrace mobile payments to return; plus, when customers are in-store, queues tend to go down much faster due to how easy and convenient transactions are. Meanwhile, Walmart added mobile payments to their mobile app as far back as 2015 – a change that apparently improved the shopping experience for many customers according to reports.

It appears that by embracing alternative payment methods such as Bitcoin and mobile payments, companies are able to streamline almost every financial aspect of business. Needless to say, this improvement alone is sure to attract more happy customers and dedicated employees. We look forward to seeing how businesses around the world will continue to get creative with these payment methods, as it will hopefully lead to an even more pleasant experience for patrons.

28 Muscle & Fitness Logos

Just got back from the gym and thought I’d throw together a collection of muscle and fitness logos for your inspiration! But first, here’s 10 quick facts about muscles:

  1. Muscles make up about 40% of total body weight.
  2. If all of the muscles in the body could all pull in one direction, it would create a force of 25 tons!
  3. Humans are born with all of the muscle fibers they will ever have. They don’t grow new fibers, they just grow thicker.
  4. Some of the biggest muscles are in the back, near the spine. They are responsible for keeping the body upright and gives the body the power it needs to lift and push things.
  5. In the digestive system, the smooth muscles tighten up and relax, moving food through the body.
  6. Smooth muscles are even found in the eyes, where they help keep the eyes focused, and help control the amount of light that enters the eye.
  7. The skeletal muscles, which are the ones that can be controlled by conscious thought, work with the skeleton, or the bones, to move the body. They attach to the skeleton with tendons, which are cords of tough tissue.
  8. Smiling takes 17 muscles in the face, while frowning takes 43!
  9. The heart is made up of muscle, called cardiac muscle. This muscle works all by itself with no thought. The heart beats anywhere from 60 to 100 times a minute, every minute, of every day in a human life!
  10. The strongest muscles in the body? Pound for pound, it’s the muscles that you chew with – called the masseters!

[Source: Soft Schools]

Enjoy!

Credit to respective artists.


Credit:shibupg

Credit:Alby Letoy

Credit:Lin Zagorski

Credit:Wojciech Wasilewski

Credit:André Piçarra

Credit:Yavor Lazarov

Credit:Bradley Lancaster

Credit:Scott Duffey

Credit:Niklas Rekola

Credit:FutureForm

Credit:andhi yulianto

Credit:Garagephic

Credit:Kristian Grljevic

Credit:Tony Jankowski

Credit:Type08 (Alen Pavlovic)

Credit:Emir Ayouni

Credit:Janis Ancitis

Credit:Kikillo™ Serrano

Credit:Maxim Temchenko

Credit:Logo machine

Credit:aninndesign

Credit:Viktor from Wellbranding

Credit:Aswin Lazuardi

Credit:Igor Levin

Credit:Igor Levin

Credit:Mateusz Urba?czyk

Credit:Marko Nedeljkovic

Credit:Emil Svedin


3 Well-designed Betting Websites

Just as betting websites are made to serve individuals looking for the possibility to place bets online. One of the major features to know about is that every bookmaker operates the way they decide to. In other words, a bookmaker can decide which kind of sports he wants to cover, the nature of the information provided, the special promotion its offers, and so on. Some may decide to encompass options including politics, entertainment, contemporary events, and so on.

So, the bookmaker site that you decide to patronize should be the one that comfortably allows you the possibility to reach all the information and options of betting that you desire. This boils down to looking at the design of the website. For this reason, we would be considering three of the betting firms that have their websites beautifully designed to serve their customers effectively.

Oddsdigger


This is one of the favorite websites of most online sports gamblers. A place where online gambling can become fun with the right source of good odds to play safely. With its easy yellow header and blue background colors, the text on the website is easy to read and pleasing to the eye. Right on the top right corner, there is the ODDSDIGGER logo that serves as the home button. Beside it are the tips and news button. Right below them is a row of buttons to navigate the website to the sections for football, horse racing, baseball, golf, cricket, tennis, basketball, ice hockey and more. From the design of this particular website, it becomes immediately obvious that one can place bets on various other sports activities. Aside from offering you all that you need to place bets and the several bonus options, this website represents one of the best stops for sports betting online.

Bovada


This is a website for betting that is known for offering its players a lot of substantial bonuses. It has a very simple design that is pleasant to the eyes, unlike those betting websites with a lot of flashy colors that are difficult to comprehend. On the website, the home button is at the top left corner and the login and join buttons are opposite it at the top right corner. Below the home button, one could easily navigate the website features with options including sports, casino, and horses. The site, in general, is very easy to navigate with its simple design. No wonder they are becoming one of the popularly visited betting websites for sports in the industry. Players enjoy the benefit of placing their sports bets and at the same time can try other betting sections like casinos and horses.

TopBet


this website gives you everything that you might need to place sports bets online. This website with its black and yellow design makes it very easy to select between the sportsbook, casino, and promotions right at the top left corner of the site. They also have regular displays of bonuses on the site so you can be sure of promos that can be benefited from.

All in all, these websites are ideal for the online sports gamblers and those that love other kinds of online games to gamble on. One thing that is sure is that they are secure and would offer a great gaming experience.

24 Delicious Dairy Designs

I’ve put together a collection of 24 delicious dairy designs for this week’s graphic design roundup. But first, here’s 10 quick facts about dairy courtesy of America’s Dairyland:

  1. Per capita ice cream consumption in the U.S. is about 19 pounds per year.
  2. The average milk production per cow in the United States is 22,393 pounds per year (2,604 gallons).
  3. Americans eat about 350 slices of pizza per second. That’s enough to cover more than 90 football fields a day.
  4. Cheese helps prevent tooth decay. Firm cheeses, such as Cheddar, are most effective.
  5. Cheese is the number one food craving, even beating out chocolate! When respondents were asked which food gift they would like to receive, 19% of Americans said they want cheese – and only 13% said candy.
  6. It takes ten pounds of milk to make one pound of cheese.
  7. On average, each American eats about 34 pounds of cheese every year. That adds up to more than a ton of cheese during a lifetime.
  8. At over 33 pounds per capita, the United States ranks far behind many European countries for per capita consumption of cheese. Residents of Greece, Iceland and France all eat an average of more than 50 pounds of cheese per year.
  9. According to the NPD Group’s National Eating Trends In-Home Database, the top five ice cream flavors are vanilla, chocolate, strawberry, chocolate chip, and butter pecan.
  10. Approximately 6 billion half-pints of milk are served through federal school lunch, breakfast and special milk programs every year.

Enjoy!

Credit to respective artists.


credit:Robot Food

credit:Holly Broome

credit:Jonathan Whelan

credit:Robot Food

credit:Ermolaev Bureau

credit:Jamal Akbarov

credit:twomatch! design studio

credit:Curious Design & Monique Robins

credit:Francisco Malvar & Savvy Agency

credit:peng chong & Pesign Design

credit:Džiugas Valan?auskas

credit:Amanda Day

credit:Yan Magpantay

credit:Iman Alshamy

credit:Nathan McCown

credit:Eszter Nyari

credit:Caroline Blanchette & Jimmy Berthelet

credit:USSO Design

credit:Melinda Makar

credit:Katie Wylie

credit:Maricruz Meza

credit:Lesly González

credit:Tej Dhadialla

credit:Corinna Weigl


Conclusion

I hope that you enjoyed this week’s graphic design roundup! Thanks for stopping by!