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ecommerce-retail

The Retail Tech Revolution on Both Sides of the Counter

We have seen a retail revolution as consumers over the last decade. You don’t need to leave your house to try on a new outfit. Simply strap on a VR headset and enter a virtual boutique. Browse the virtual shelves until you find the perfect dress. Head to the virtual checkout and order it for next day delivery. There’s a problem. It’s out of stock – you’re going to have to visit the store. That’s one problem which a virtual shop can’t yet solve.

Still, none of it would be possible without the leaps in technology on the other side of the counter which are so easy to take for granted.

Keeping up with the need for speed

As VR experts REWIND explains, marketing can now be as exciting and immersive as gaming thanks to huge advancements in virtual reality production. Shoppers can make use of virtual reality car showrooms, virtual reality house viewings, one-click buying and click-and-collect ordering as part of a normal shopping trip.

But flashy tech innovations like VR and even the imminent arrival of drone delivery all have one overriding theme: convenience. With same-day delivery, rapidly-replenished stock, and quick-fire responses to customer queries, speed is a central part of the new shopping experience.

But how did shops manage to meet the buying public’s insatiable demand for a curtailed customer experience? Advances in consumer-facing technology have certainly helped: mobile points of service (POS), have sped up the payment process in some stores by forgoing the traditional checkout, and giving shop assistants their own mini pay terminal.

JC Penney made a commitment to bringing mobile POS to every one of their locations in 2012, and many other retailers have followed suit. But the biggest developments that have increased shopping speeds have happened behind the scenes.

Radar keeps high street shelves stocked

Though news stories about online shopping eclipsing its brick-and-mortar cousin are ubiquitous, the overall forecast for retailers in the UK is still good. This means that, though it may be difficult for real-world stores to compete with e-commerce, they could still be hugely rewarded.

With the increased demand for speed and convenience, ‘out of stock’ signs could be seeing a lot of use. Yet they aren’t. Most stores are handling the push for faster sales with ease, thanks to a tagging technology called RFID.

RFID tags are placed on products and emit radar signals to indicate their location. This allows store managers to keep on top of the quantity of items which are in stock. Though online stores might still have an edge, this technology definitely keeps the high street in the competition.

Robots work in warehouses

We’ve taken the increase in online shopping for granted, but it relies on some of the most elaborate behind the scenes retail technology of all. As online retailers chipped away at the high street’s shopping share, they needed to find a way to physically deliver all of their orders. Amazon found the solution in automated warehouses and, as experts OCS Retail Solutions explain, the evolution of warehouse tech transformed shopping completely.

A small startup called Kiva pioneered a technology that replaced human warehouse workers with automated machines. These robot pickers maneuver around warehouses, bringing stock to delivery vans much quicker than any human could. Kiva’s inventions were so impressive that the company was bought out and is now known as Amazon Robotics.

Complex databases make same-day delivery possible

Even with the increased speed of the warehouse-to-truck process, receiving an order, compiling it, and getting it to a customer’s house within 24 hours is still a huge feat. That’s where SAP comes in. In simple terms, SAP is a database, updated and read in real time by several departments within one company.

It is particularly important in retail, as is allows warehouses, supplies, sales floors and websites to communicate and collaborate without the need for phone calls or emails. In the lightspeed world of modern retail, this is crucial. As experts Eursap explain, SAP can be configured for same-day delivery, granting customers their number one wish.

Though VR shopping and mobile POS may be the most obvious and impressive retail tech developments from a customer’s perspective, the technological innovation going on behind the counter is what really gives us the shopping experience we crave.

hr-software

Three Reasons to Invest in HR software

From sales and marketing to the fleet of truck drivers you employ, the most difficult area of any business seems to be HR. In a nutshell, the Human Resources department is the most widely known area that is open to human error. Why? Mainly because its administration tasks can become time-consuming and open to risk.

However, companies are starting to discover the benefits that can come from investing in one of the many HR software programmes available on the market, such as the dynamic offering from Cascade. But why exactly have they become so popular? Here are just three reasons why it will be the best investment you make in 2016.

1. It makes life easier for your employees

HR covers everything from the accurate and timely payment of your staff to the development of quality control procedures and disciplines, right through to training. Plus, each company is different; one may focus on extensive training, while another may have far more employees and find that absence management is their weak point.

With this in mind, it’s easy to see where the problems lie, and of course, all of this makes things incredibly frustrating for your staff. You might find that you have regular incorrect payslips coming back to you, or holidays are not being logged because of an outdated system and so on. HR software takes care of all of these issues for you by streamlining these areas, meaning that your staff is far happier and able to concentrate on their roles.

2. It improves your finances

If you start off on the right foot with your HR software and team, you’ll be able to see the effects almost instantly in terms of your bottom line. On the one hand, it’s saving you all of the time and resources that were wasted sorting through old payslips and paperwork. In those instances, you were losing money while your staff was diverted to correcting old errors, but with that out of the way, they’re being used to manage and grow your business.

On the other hand, investing in a good HR programme earlier and employing a strong team to take care of it, means that you’ll be saving on all the outsourcing fees to other HR companies. Many businesses think that by delegating this area out, it’s a shortcut to being more efficient much faster, but in the long-term, it’s far costlier.

3. It has a domino effect

You forget that streamlining all of these areas has a knock-on effect on many other areas of your company. By alleviating all that stress, your staff is happier, they trust you more, and they operate far more efficiently. They’re also trained better because they can manage that aspect of their careers online through the system, and in turn, they provide better customer service.

I hope you found this post useful – have you recently invested in HR software? If so I’d love to hear from you, so please leave a comment below about your experience.

travel-int

How to Stay Productive When You’re Traveling in Another Country

In the day of remote working and freelancing, lots of us are learning to work on the road. Some of us even work in different time zones, using a versatile career as a method of making international travel plans possible. Travel is pretty great. It’s a way of expanding the mind, having new experiences you’d never have back home, and making your dreams come true.

But the harsh reality for many of us is that to make international travel affordable, we’ve got to work on the road. You may be used to this, especially if you are a freelance or independent worker of any kind. For these folks, it doesn’t matter when or where you do your work, so long as it is good and it arrives on time. The income from a job like this may be the perfect way to create affordable travel opportunities, almost anywhere in the world you could hope to go. Here are some methods to staying productive so that this dream can become a reality.

  1. Use Deadlines to Your Advantage. Most of us (especially if you have achieved a certain amount of success in your freelance work) are somewhat deadline driven, at the very least. This can be helpful when deadlines are hard and soon, forcing us to new feats of productivity. Overseas, these deadlines can take on a different kind of flavor. If you’re traveling, you no doubt want to see the sights and do the things, during the best parts of the day and night. You can’t be spending 8 hours during daylight to get your work done. The combined pressure of the stuff you want to enjoy and the deadlines you owe your clients can be used to motivate you to do your most efficient work. Work fast, work well, and you’ll be able to have a job and travel extravagantly, all at the same time.
  2. Be an Amazing Communicator. Communication is necessary for people who work with other people. But it’s especially important for people like you, who work in a way or place that is unconventional. Some people who travel neglect this part. Their clients can’t get in touch with them, and…eventually, they stop being their clients. NobelCom makes it easy to communicate with the people back home, no matter where in the world you find yourself. NobelCom calling cards are essential for your international travel preparations. Also, find a good source of WIFI at your destination spot, before your plane takes off.
  3. Work From a Place in Town. If you are staying in a rented house, hotel, or another temporary residence, don’t work from there. Find a place in the nearby area where you can go to work. You’ll get more work done, you’ll develop a habit of productivity associated with it, and you won’t get depressed sitting in your hotel room for hours.

There are lots of ways to stay productive on the job, but they have to be adjusted when it comes time to work overseas. There are ways to be productive. It takes some practice but you can do it.

time-management

Time Management: How to Get the Most Out of Your Day

We live in an era where it’s fashionable to overwork: employees are praised for staying late at the office, and not getting enough ‘downtime’ in aid of trawling through an ever-growing workload is met with high-fives and rewards.

But, there’s no need to scurry from task to task or stretch yourself beyond a healthy routine. There are enough hours in the day to achieve everything you want to achieve – after all, “…you have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein”, as H Jackson Brown Junior says!

Little by little, the idea of working smarter, not harder, is beginning to creep into our consciousness. Here’s how you can manage your time to get the most out of your day…

First, list your tasks and complete the most important ones first

You won’t achieve anything unless you know exactly what’s on the agenda, so at the start of every day, take stock of what you want to accomplish. Each task should take no longer than an hour or so.

Then, pick the three that are most crucial to complete (you can get software plugins like Upraise if you need help objective-setting like this). Do these tasks first and know that your day has been a success if you’ve been able to meet the ‘essentials’!

Then, pick a handful of the rest to complete with the remaining time you have as an added bonus.

Next, use equipment that makes you more efficient

If your processes are slowing you down, you’re wasting time. So, make sure you’re using the right technology. Is your computer running quickly enough? Is your internet connection reliable? Is your software up to handling the tasks you need to perform? Upgrade whatever is letting you down so that you’re making the most of every minute of your day.

Sleep more

Yes, really! Busy people will tell you that you can get more done by cutting back on sleep – working later, or rising earlier to cram things in before the kids are up or the working day officially begins. But, the fact is, not getting enough sleep is bad for you.

Sleep deprivation, even by just a few hours over a period of days, is going to make it harder to concentrate, your responses are going to be slower and you’ll probably take longer to perform even simple tasks. So, invest the hours overnight: your work will be of much higher quantity and quality the next day.

Don’t procrastinate

This is a very obvious tip, but you’ll get the most out of your day by setting aside time for play and time for leisure. While you’re working, remove every possibility of distraction: close those extra internet tabs, put your phone out of sight and immerse yourself in the task in front of you. Reward yourself with 15-minute breaks between tasks – it will help you to feel like you’re still getting some ‘me’ time without it ruining your productivity.

In fact, regular breaks are a good idea full stop: you’ll refresh yourself between periods of high-intensity work so that you’re ready to tackle the next thing on your do list with maximum energy.

Set yourself a time limit

Finally, give yourself a time frame to complete a piece of work in. Rather than insisting that you keep persevering until something is complete, afford yourself a time window so that you’re forced to focus and be more efficient with your time. You can come back to it the next day if you don’t manage to complete it within your allocated window.

cloud-hosting

Changing Service Providers – What You Need to Know

Switching your websites over to a new hosting provider doesn’t have to be a painful process. It will take a bit of work, and you should take it seriously, but there is no reason to put it off forever. Sometimes you just have to pull the plug and move on, for one reason or another, and this guide will help you do that.

Avoiding Downtime

One of the biggest concerns that most people have about changing their web hosting provider is being able to avoid downtime. The goal is to make this transition period as smooth as possible, with little or no disruption to your websites and your users.

It can be difficult to avoid downtime altogether during a move, but if you follow the steps below then you stand a better chance at minimizing it. You may also want to inform your viewers and regular clients before the move, just so they know ahead of time to expect a small amount of disruption.

Keep your current hosting account active, and sign up for an account at your new host.

Backup your website’s files and databases. Make copies of the backup on your hard disk, a USB drive, and upload one to an online storage service or mail it to yourself on a webmail account.

Upload all of your backed up files and databases, with the same file paths as before, to your new hosting account.
If you were using an email address at your old host, such as admin@yourdomain.com, then you will need to recreate this at your new host.

Find out what the appropriate nameservers are for your new host – it should be something like ns1.company.com and ns2.company.com (where ‘company’ will be different from host to host).
Login to your domain registrar. This will be whichever service you originally purchased your domain name from, such as GoDaddy for example.

Update the DNS records for all domain names you are switching to the new host, with the nameservers for your new host that you found in the previous steps.

It will take up to 48 hours for the DNS changes to come in to full effect, so leave your old hosting account open and active for at least two to three days to be sure. After this period of time, and after checking to be sure the transition worked properly, you may now cancel your old hosting account.

SEO Issues

The act of switching web hosting providers should have no negative effect at all on your search engine optimization strategies. As long as you take care and follow the steps above to avoid downtime, the search engine robots should have no problem finding your new home.

However, if you are changing to a new domain name at the same time as changing host – or you are making changes to file paths and linking structure – then you have some more work to do. Google wants you to build and maintain your website with visitors in mind, not robots, so if you keep everything running smoothly for your visitors after the move then you will be fine.

So, if you are changing domain name, upgrading from HTTP to HTTPS, or making changes to file names and/or links then you should use a 301 redirect to facilitate this. 301 is a code that basically tells robots and browsers “this link has moved permanently to a new location, and this is where to find it”. Search engine robots will now follow your website to its new home, and your users will be redirected there also.

Google recommends that you keep control of your old domain name for at least six months after switching and employing a 301 redirect. This will allow their robots more than enough time to figure out where your new website is. You can then either sell the old domain name, make a completely new website on it, or whatever else you like.

Tips for WordPress Users

The following list of things to do is specific to the WordPress content management system.

Log in to cPanel on your current host, and export your WordPress database in SQL format to be saved on your hard drive. If your host does not use cPanel, you may need to ask your host what to do, or do it straight from the OS on an unmanaged server.

Create a new (empty) database on your new host, with all privileges, and make note of the username and password.
Open the wp-config.php file of WordPress in a text editor. Change the database name, and the username and password, if they are different on the new host. Upload this file along with the rest of the WordPress installation to your new host.

Import your database to your new host.

Upload all of the files from your old host through FTP in the same paths as they were previously.

Now that you have a bit more of an idea on the process involved in changing your website hosting, it’s time to get your plan in action. Don’t rush in to it though – make careful and deliberate steps, and make sure you have a little free time set aside before you start making any major moves.

communication-language

Personalizing the Customer Experience: Getting in Touch through Context-Based Information

A funny thing happened on the way to 2016. After decades of asking us to speak to it in its own language, our computers began making great strides in their ability to converse with us in our own language. Advances in natural language processing are making both text and voice interactions more and more like a conversation with a friend.

And that transition is revolutionizing not only the way each of us uses our various devices but – importantly for digitally active businesses – customer experience management as well. Almost without noticing it themselves, consumers have come to expect – or rather demand – consistent, streamlined, and personalized interactions at every touch point, across devices and channels.

One result of that has been that carefully crafted and engineered context-based information has become an increasingly critical aspect of the customer experience in digital commerce. No longer can various channels – be it websites, social media, or mobile apps, for example – exist independently of one another, effectively fragmenting both content, messaging, and communication, and undermining the continuity of the customer experience. Such disruptions and frustrations are nobody’s recipe for business success.

Not every customer interaction is a sale, but every one of them is a customer experience

It was Will Oremus, senior technology writer at Slate, who traced the evolution of natural language processing (NLP) from the earliest days of computing through keyword searches to the emerging conversational technologies that play an increasingly central role in personalizing the customer experience.

Marketers have long noted that, sale or not, every time a customer brushes up against a business touchpoint, that customer has had some kind an experience – good, bad, or indifferent. NLP has become a powerful tool for tipping the scales of customer satisfaction heavily in the “good” column because it takes the burden of effective communication off of the customer. Instead of having to adapt to, say, the stilted language of keyword searching, the customer only has to seek and receive information in his or her “natural language.”

It’s not perfect yet, perhaps, but NLP has already achieved remarkable results and has become an essential element of personalized customer experience management in the digital marketplace. As might be expected, Google has been the industry leader in advancing natural language search functionality, but AI assistants such as Apple’s Siri, Microsoft’s Cortana, and Google Now have become a part of daily life, and chatbots are routinely used for a wide range of e-commerce interactions.

In fact, it would be difficult to imagine a future for e-commerce in which NLP does not play a central role in shaping the customer experience. At nanorep, an industry leader managing the digital experience, natural language search is seen as the key to delivering satisfying and personalized customer experiences by making it easier to understand the customer’s intent when asking a question. Context is critical because language differs from person to person, of course. Not everyone will phrase a query in the same way, but we do have one thing in common: we all want to be understood.

Given the variations in the way people use human language, nanorep emphasizes the need for a system to have the capacity to sense, think, learn, and act upon not only the specific words used. In order to properly interpret the customer’s intentions and meaning, nanorep software uses artificial intelligence to discern what the words mean within the context of a particular query or interaction.

Customers approach businesses through multiple messaging interfaces such as Facebook Messenger, Slack, Telegram, Kik, and others, and nanorep’s NLP solution integrates with these through its Service Bot solution that further breaks down potential language barriers to provide a consistent self-service experience.

The right answer at the right time

One measure of how adept NLP has become at discerning context and understanding a query can be found in enhancements to the search engine Bing, which is capable of “continuing the conversation.” That is, you can ask follow-up questions to your original query and they won’t be treated as separate interactions. For its part, Google touts improvements in search technology that make it possible for search engines to understand complex, inter-related multi-faceted inquiries. As one example, Google points to the ability to answer a simple question such as “Who was the U.S. President when the Angels won the World Series?”

Similarly, nanorep’s NLP is extremely sensitive to context that the same question, phrased in exactly the same terms, will elicit different answers depending on the product the questioner is viewing.

Consider what that means for the customer in terms of simplicity, efficiency, and overall experience.

social-media-businesses

5 Businesses that Use Social Media to Unlock Their Creative Potential

Social media applications are giving businesses a lot of new ways of reaching their customers. The possibilities are truly immense for those who can see beyond the basic functionality of these apps.

Connecting with customers is so much more than showing them personalized ads. Through the use of pages, videos, and blog posts, companies can really find what affects people the most, and move towards occupying an effective niche. These businesses have gone above and beyond in their creative use of social media. Maybe you’ll find yourself inspired after reading about them.

Playstation

playstation
By teaming up with Blitz, Playstation aimed to get people excited about their new release, MLB 13: The Show. Rather than simply running an ad that hyped the game and its features, the company wanted to reach out to viewers in a new an interesting way. Jonathan Nafarette, who directs social outreach at Blitz, worked to animate the Twitter avatars of certain baseball stars, sports bloggers and big time fans, and made them into moving baseball cards based on their favorite teams. This highly innovative move got people talking.

Do Something

dosomething
This company has recently risen to the third highest engagement score among all the companies ranked on Facebook’s internal data. For a nonprofit, this is impressive. The director of digital content of this organization, which attempts to encourage teenagers to engage in their communities by working towards social change, is Calvin Stowell. He is the mastermind behind the social campaigns. He uses his knowledge of online engagement to create emotionally relevant content, often partnering with celebrities. The content they create emphasizes projects that are making a difference in society, and their posts typically get over a million views.

Sharpie

sharpie
Sharpie is a company that makes a variety of different permanent markers. They have utilized a variety of different forms of social media, including Twitter and Instagram. One way they attain an exciting variety is by mixing up the different kinds of images they display in the background on their pages. They also have had great success by focusing their pictures on their customers. They do this by encouraging people to share their creative projects that used sharpie products, and showcasing these images on their blog and social media pages. They encourage further creativity by telling stories about their customers.

Sammy’s Woodfire Pizza

sammys
This company doesn’t just talk about their food—they show it off. Sammy’s Woodfire Pizza is a great example of a restaurant that takes full advantage of photos and videos on social media to give customers a sneak peek at what their menu has in store for them. They have also found additional ways to translate social media views into visits to their locations. They regularly share information about their partners, which creates additional links, bringing more people to their pages. They also publish coupons, giving people still more reason to go check them out in person.

Hampton Creek

hamptoncreek
This company is focused on influencing the food market to adopt more sustainable and more affordable products. Hamptoncreek has shown up in quite a few news stories recently, giving them an opportunity to talk about their company’s philosophy and to advertise their “Just” products. Their Instagram page is filled with pictures of delicious food dishes. Click on these pictures and you’ll find them leading you to recipes that use their line of products as ingredients. They are really up front about their goals and what’s in their products. This has allowed them to develop a strong social media following.

Sprout Social

sproutsocial
Partnering with Audi, Andrew White, the director of business strategy at Sprout Social came up with a unique idea. A woman had been tweeting on Audi’s page with the hashtag “#WantAnR8” every single day. Their team decided to finally reward her by allowing her to drive the car for a weekend. This evolved into a social media campaign that led thousands of people to tweet on their page hoping to be able to drive on for a couple of days.

Businesses Take Full Advantage of Social Media

There are dozens of other businesses that have come up with unique approaches to using social media to get more people engaged and informed about their products. There are so many different ways to go about it, whether it’s activating people’s sense of ethos through referencing good causes, appealing to people’s deepest desires, or just being wacky and interesting.

gaming-modern-world

Gaming in the modern world: What does the future hold?

Gaming was once a past time considered childish – or for teenage boys who weren’t interested in sport or girls – but as technology progresses as do the stereotypes and the ability to access fun games to play in your spare time.

The modern world of gaming is of course very different to the 80s version, featuring Ataris and a limited (but significantly harder) selection of games to complete. Now we can play on the move, on our smartphone or portable gaming consoles such as the Nintendo DS.

Apps are downloaded by thousands of people every minute, and celebrities are continuing to cash in on games to make money – hey, if Vanilla Ice did it back in the 90s then Gordon Ramsey certainly can. Apps are also serving as ways for companies to advertise; slot games feature bingo promotions and free downloadable games regularly include video content advertising brands.

Gaming is also making huge advancements in the field of technology, with the recent introduction of VR headsets that are available for around the same price as a console – Sony Playstation’s design can be picked up for around £350, for example. Modern gaming is allowing us to completely immerse ourselves in new worlds, experience incredible graphics that make us feel like we are there in the moment and touch our hearts with emotive characters and landscapes.

Story-based gaming is very much making a comeback. We’re moving away from the traditional ‘shoot-em-ups’ and fighting games once enjoyed and looking forward to a movie like experience where we navigate the characters. RPGs are also allowing us to enjoy this type of experience but we have the privilege of steering our characters in certain directions, affecting their reputation with NPCs (non-playable characters) and the story arc itself – Bioware titles are good examples of this, with Dragon Age and Mass Effect considered some of the first RPG games allowing you to play through an immersive story but also impact upon the end result.

Live streaming is a huge element in gaming now, as people tune in to watch other players work through a game on Twitch or upload edited versions to YouTube featuring the funniest moments. It’s a great way of socialising with the great entertainment factor, and there is a huge diversity when it comes to players from the Yogscast guys and girls to female players such as Hey Chrissa. These players are becoming celebrities in their own right – much like any popular YouTuber – but with this concept comes scandals, such as the latest revelation with gamers ProSyndicate and TmarTn allegedly running an illegal betting website linked to the Counter Strike game.

EICG

eSports is of course, a huge development in modern gaming, with arenas filled to the brim annually with people watching big screens and players on the stage battling each other on games such as Starcraft II, Counter Strike and Dota for prizes worth millions. There’s even an eGames tournament making a debut at this year’s Rio Olympic Games.

Gaming online has moved away from the ‘split screen’ as we tap into servers and play with friends from the comfort of our own homes but still get to be sociable with them over a headset – gone are the days when you’d invite your friends over for a game of Goldeneye or COD and get distracted by their movements on the top screen or convince yourself that’s the one you should be watching. Digital downloads are also much more common now than buying a physical cartridges or game discs in the store, with digital storefronts pushing traditional retailers out as they usually offer better, limited time only deals.

The world of gaming will continue to adapt to our consumer spending, our technological advances and our ability to access games on the go – it’s an exciting time for those who game!

seo-web-design

Top three ways to boost your SEO with Web Design

SEO can be a scary topic for a lot of companies; the rules seem ever-changing and there are so many variables that can affect your search engine ranking that it can seem like an impossible task. If you decide to invest in your web design though, the key is to go for a company that can incorporate plenty of SEO tips and tricks into your new website. Read on if you’d like to know three of the top ones you should know about…

1. Incorporate social feeds

As social media isn’t directly related to SEO, companies often dismiss it, but whenever anyone does a search for a name (company or person) it’s likely that twitter profiles, LinkedIn accounts and Facebook pages will crop up. If you incorporate social feeds onto your web page, then the spiders that search it will pick up on them as having recently posted content, and it will help to give your page ranking a boost.

Also, it’s worth bearing in mind that posts and articles put on Google+ in particular are prioritised, so even if your homepage didn’t make the top ten results for a keyword search, as long as you’re posting relevant and useful content on your social channels, your customers will still be able to find you.

2. Tidy page, faster performance

There are several ways that designers can also help with boosting SEO in a visual way. Firstly, they can help you to create a page with minimal text that still contains the keywords and content you need in order to deliver the right message. This will both reduce your bounce rates from frustrated customers who don’t want text-heavy pages, and reduce the amount of unnecessary code in your pages.

Secondly, they’ll be able to correct your image sizes. If your loading time is too long, customers are likely to go elsewhere – the last thing the mobile customer wants to do is waste all of their data allowance downloading one image from your site. This will affect your bounce rate as well as your performance rating on search engines, so enlisting the help of an expert, such as those at www.perth-web-design.com.au who specialise in SEO-friendly design, means you won’t compromise on quality.

3. Metatags, domain names and keywords

When it comes down to the coding and the more complex details of your site, your web designer can be crucial. First of all, consider your metatags – the description and keywords of your site that are embedded into your code – as they summarize what your site is all about. When a user conducts a search, the description tag will be the short summary that appears about the page (about 150 – 200 characters long).

If this isn’t accurate, it could drive people away from your site, or it may even drop you down the rankings completely. You can also ensure keywords such as page titles are inserted into domain names, giving your pages another SEO boost.

We hope you found this article useful – do you have any other SEO design tips?