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9-wordpress-improvements

9 WordPress Improvements that can Double your Conversions!

Every website owner wants to get more conversions on their website. Whether it is converting sales, enquiries or subscriptions, the more conversions that occur on the site will increase the business’s future value from sales income. If your WordPress site has struggled to get conversions, try implementing these tips that can double your current conversions.

Capture more website subscribers with SumoMe.

SumoMe is a great plugin to install. They claim that they will improve the conversion rate on the website. There are several cool functions that Sumo Me has that can improve your site’s subscribers and leads.

  • Welcome mat.
  • Pop-up.
  • Scrolling pop-up.

They offer a free service to get you started. By upgrading your subscription, you will unlock more functions and customisable options.

Speak to your target audience by making sure your website uses relevant, powerful & compelling imagery.
The images that you use reinforces the message that you want to get across to your audience. To compel people to take action, the headline and supporting image must strike a chord with the web visitor emotionally. Ensure that the image that you select is:

  • Relevant to your website’s content.
  • A high-resolution image
  • Vibrant
  • Connects with the web viewer emotionally.
  • You can check image libraries such as www.ingimage.com or www.pixabay.com.

Implement Call To Actions

The way your website uses call to actions will greatly impact your site’s ability to convert its web traffic. Your site will need to continually test different CTA methods to find out what call to actions deliver the best results. Consider setting up A/B split tests for web campaigns.
Some call to action changes you can implement include:

  • Banners in the website’s sidebar
  • Banners in the website’s header
  • Call to action pop-unders, pop-ups or hover ads.
  • Call to action buttons within, prior or after the content.
  • Call to action hyperlinks.
  • Call to action callouts.

Put the most important information at the top of the website.

When a new visitor comes to your site, you will only have a few seconds to earn their undivided attention. It is crucial that the information that appears on the site is communicated clearly and concisely at the top of your web page. The web has two types of people that browse web content. Those who analyse every word and detail and those that scan the web content.

The way the information is presented to accommodate the reading habits for both types of users that will read your web content; thus maximising the chances of your site’s conversions.

Install an appealing and modern WordPress theme.

It’s amazing to see so many websites using themes that appear outdated. These outdated themes might be causing speed and display issues on your site that costs your site subscribers, leads and sales. Free WordPress themes are a nice start, however it is more beneficial to invest in bespoke, custom built themes that will give your site the modern design and functionality that is required to attract and convert more web visitors.

Have your WordPress developer check out available themes from Themeforest or on the Genesis Framework.

Leverage blog content to get qualified traffic.

Leverage the power of content marketing to improve the perceived value and expertise of your website and your business. Your website’s sales pages may already generate leads and sales, however you can publish blog content such as case studies, how to guides and reviews to add value to your website’s offering and encourage users to share your content with other potential leads.

Test conversion layouts with Leadpages.

Leadpages is great for quickly testing different web page layouts to see what will convert. Their WordPress plugin allows webmasters to import their Leadpages design easily. The only limitation is that the layouts are rigid. If you want to move a text or image box, the template will restrict you from making the customisation. It is a great service to use to initially test designs that convert before investing in a customised design on your website. Their service starts from $25USD per month.

Install ad carousels like Inbound Now that can advertise your website’s services.

Advertise the products and services that you sell on your site. If your site is already getting qualified traffic, install advertising carousels to increase the awareness of the products or services that your business offers. You can install Inbound Now; which is a great plugin promote offers, enquiries, subscriptions and sales across your website. The plugin allows you to customise templates, conduct A/B split tests and to monitor the performance statistics of your call to actions. You can watch the video below to learn how to install and use the plugin to improve your website’s conversions.

More information on Inbound Now can also be viewed here.

Improve your website’s speed with the following plugins

Speed is one of the most important factors for keeping prospective leads, subscribers and customers on your website. One of the most useful plugins to use include:

Smush.it

Unbeknown to many website owners, the size of their image files are slowing down their website’s performance. Ideally, the image sizes should be minimised before they get uploaded to WordPress, however, using the Smush.it plugin can vastly reduce the image’s file size and help improve the speed performance of the website.

With these improvements, you should be able to increase and potentially double the amount of web conversions on your site. Are there other plugins that you feel we should add? Share your thoughts with us in the comments below.

healthcare-hackers

Hackers & Health Care: Why Are Health Providers Becoming Hacking Victims?

The proliferation of cybercrime is forcing businesses around the world to strengthen their security defences. From the latest anti-virus software and enterprise-grade firewalls to private cloud web hosting featuring SSL certificates and two-factor authentication, there are countless steps a company can take.

But while several hackers target multinational corporations to compromise financial records, sensitive information, and confidential data, others are focusing on healthcare providers instead.

Washington DC-based MedStar, one of the region’s largest medical providers, recently had to shut down its operations for a day due to a computer virus. So, why are health providers becoming hacking victims?

Reasons why hackers are targeting healthcare providers

In addition to personal information that could be used for traditional financial fraud, such as your name and payment details, hackers are seeking out health insurance information too, particularly in the US. This is because it can be sold via online black markets to commit medical fraud, which includes obtaining free care or treatment and purchasing expensive equipment.

According to Ben Johnson, co-founder and chief security strategist at cyber-security firm Carbon Black, hackers could even find a way to leverage compromising medical information into a blackmail scheme, although this hasn’t happened yet.

Even so, US hospitals are reporting ransomware attacks, which let cybercriminals hold a computer hostage by planting malicious software on the network. It can then make crucial information inaccessible to the legitimate user and ask for a payoff to get it back again.

For healthcare providers that are unable to manage without electronic medical records, this is a particularly dangerous scenario. As a result, healthcare providers are more likely than other organisations to accept a hacker’s demands.

The vulnerabilities of the healthcare sector

Cyber security firm TrendMicro says healthcare was the sector hardest hit by data breaches between 2010 and 2015. This is due in large part to the range of different equipment and devices most hospitals need, which makes standard security practices such as regular updates difficult to fulfil without risking instability.

Healthcare providers also have to consider the security implications of connected medical devices too. For instance, a hacked pacemaker or drug pump could have fatal consequences for certain patients.

For this reason, the FBI said: “The healthcare industry is not as resilient to cyber intrusions compared to the financial and retail sectors, therefore the possibility of increased cyber intrusions is likely.” But what can healthcare providers do?

How to improve healthcare security

In 2010, the healthcare industry launched the National Health Information Sharing and Analysis Centre (NHISAC) to increase cybercrime awareness and help stem the spread of particular threats as soon as possible.

But for some, this doesn’t go far enough. As well as the time and effort required to identify potential problems, healthcare providers need assistance in finding the right people to implement security solutions. Again, this raises more questions than answers.

“I’ve literally talked to healthcare organisations that have 300 open security positions, and are struggling to fill even a handful of them,” said Johnson. “It’s going to be a rough few years.”

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How to improve your website in five easy steps

In the digital era, a bad website is unforgivable. How you appear in the digital marketplace has a huge affect on your reputation, so if you think that your online presence could be lacking then read on.

There are five areas in particular that need attention, so if you follow these steps, you’ll be on your way to a better website and a better conversion rate on your analytics data.

1. Keep your content fresh

Whether online or offline, content is king. Consumers research companies online before deciding who they will spend their money with, so imagine what they think when they visit an outdated website?

They will instantly assume that you’re out of touch with the consumer. It’s important to look regularly at your content to consider what you can update, what new products you can add and how you can reach out to the consumer.

2. Re-think your design

The design of your website is more than just changing colours and fonts. Customers are used to flashy websites and graphics, so think about how you can use your online space to maximise on marketing potential.

To enhance the consumer experience, address the customer directly in your marketing, personalise the experience and the navigation process. Use functions like smart search to make the usability of your website as smooth as possible.

3. Join the mobile movement

In today’s always-online world, consumers expect to be able to move swiftly and seamlessly from gadget to gadget. You need to consider how your website works in the mobile world; can users navigate your website just as easily on a tablet as they do on a computer?

Can all of the graphics load, or will they cost the customer valuable data on their smartphone? What is your page load time? These are all vital considerations if you want to improve your website for the new generation, and you can read more on this here.

4. Develop your SEO strategy

After all of these elements are in place, you must build a tailored SEO strategy. This basically involves improving your place within search engine ranking, and while great content and accurate meta descriptions are key factors for this, there are areas that require a greater level of expertise.

SEO is an ever-changing and increasingly complex field. If you go with a company like Moxie SEO for example, they’ll be able to change your website from just a static piece of marketing into something that visibly generates revenue.

5. Get involved with social media

The final element to your website should be an extensive social media campaign. Social media is so deeply embedded within modern society that a business cannot succeed without it. The key here, however, is to find out exactly which platforms your customers are on, as well as those your competitors are on. Look at how they converse with the consumer, and try to think how you can go beyond that.

If you found this blog post of interest, please leave a comment and tell us your own business story.

Gamification-preview

Is Gamification the Future of Marketing?

Using different strategies taken from other disciplines and methodologies has long been the rule rather than the exception in the world of marketing, so it makes sense that from the earliest days of web design, this approach has been used for online campaigns, too. Today, it is harder than ever to get target consumers to interact with you for many different reasons. On the one hand, a more sophisticated “seen it all before” viewpoint is common, and on the other, a reluctance to “buy into” an advertising pitch covers a different but equally wide demographic. This is why advertisers are looking towards gamifying their approach.

Gameshow

The world of video games has grown into one of the biggest divisions of the entertainment industry on a global scale in recent times. Today, the launch of a new blockbuster game gets more attention than a Hollywood movie, and is also certain to generate more money in the case of the major league title releases. This means that there is a whole new demographic that advertisers can tap into, and fortunately, it is one that crosses over many of the older and more traditional lines of delineation.

Handheld

Although many serious gamers use top-end equipment setups that are designed to give the very best end-user experience, millions of people also use cellphones and tablets to engage in games. This means that implementing some aspects of gamification into a marketing campaign can appeal to a maximized target audience.

Method

On one level, businesses can make a gamification approach an extension of existing loyalty programs. Essentially, every time you buy something and get a loyalty card stamped, you are being gamified. Of course, it can take so many other forms, such as using smartphone functionality to feed into branded apps and connect with consumers in a way that helps them achieve a desired aim.

Engagement

The way that gamers get so involved in Call of Duty and Warcraft for hours on end is a perfect example of how tactics can be utilized by digital marketers to take their campaigns to new levels. Famous for publishing both games, along with other mega successes such as StarCraft and Guitar Hero, Bobby Kotick has long known the value of getting end users to fully engage with his products. Kotick is the longest-serving CEO of any public technology company, and has also been a member of the board of directors of The Coca-Cola Company since 2012, meaning that he has an extremely good insight into how some of the biggest global marketing campaigns are put together.

Appliance of gaming theories

Successful gamification is a proven approach to marketing, but even many professionals in the sector still don’t really understand how it can be applied in practice rather than theory. Simply putting a game on top of an underperforming campaign won’t improve it; goals need to be identified and bespoke strategies created in order to achieve them. However, with some imagination, you can make your brand stand out from the crowd and build a level of engagement that turns casual buyers into loyal customers.

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6 Blog Post Title Generators You Must Know

The important of any piece of content besides the actual content is the post title. For one, a good post title will attract people to read the post. For another, it also tells search engines what your post is about and helps in search engine rankings.

Thereby, you need and have to construct an optimal post title for every post in your blog. We know that it is a little hard for everyone to write quality title especially if they write a lot of posts and get tired of coming up with post titles. So, in this article, we would like to help you with some blog post title generators. Meanwhile, they are free, so do not worry about forking out cash to get things running.

HubSpot Blog Topic Generator

This tool helps in generating not only titles, but also ideas. You just need to enter 3 keywords and then HubSpot will show you a week of blog posts. For example, I enter WordPress, Blog and New. I get titles like:

  1. The Worst Advice We’ve Ever Heard About WordPress
  2. What Will Blog Be Like In 100 Years?
  3. Why We Love Beginners (And You Should, Too!)
  4. 10 Things Your Competitors Can Teach You about WordPress
  5. 14 Common Misconceptions About Blog

Amazing, right? If these titles are not what you want, you can try again and get another 5 titles.

Blog Title Generator from SEOPressor

SEOPressor, a premium WordPress SEO plugin brand, has a new service for customers, Blog Title Generator.
With it, you can get a number of catchy titles by keywords and keyword description. SEOPressor has already set keyword description as an industry, an event, a location, a skill, a brand, a generic term and a personal name. So, you need think about keywords only.

Another feature of this tool is to allow users to share generated titles with others via Facebook, Google Plus, Twitter, etc.

Hemingway Sharethrough

This tool is to score your post title. So, you need to come up with a title firstly. Then enter the title to Hemingway Sharethrough, which will score your title and gives suggestions to improve that title. This tool also features social sharing function via Facebook, Twitter, Google Plus, etc.

Tips: apart from post title optimizing, you can improve your search engine rankings by getting
a VPS hosting which allows dedicated IPs and faster processing. Check out best VPS hosting at VPSHosting2Go.

Title Generator from TweakYourBiz

This tool is quite different from other title generators. Firstly, it generates a really large number of titles for you. I guess you would be overwhelmed. Secondly, besides a long list of titles, this tool generates titles into different categories, like business, motivation, best, how-to, etc. Thirdly, you can choose to display results as title case, sentence case or all caps.

Blogabout Title Generator

Besides entering your keyword, Blogabout Title Generator offers customers some common topics. If you have no idea what to write about, this tool is much helpful to you. As to generate titles, different with others giving you whole titles, Blogabout Title Generator leaves some blanks and you have to fill in. For example, we use keyword WordPress and we get a title like 5 Tricks to Avoid Being __.

Moreover, this tool is kind to support you to save titles into your notebook right in that site. Then you can choose to email all saved titles to your email box.

Portent’s Content Idea Generator

The tool just displays one title for one shot. But it explains why it comes up with that title. It separates a title into several parts and gives explanations on each part. So, if you use this tool for long time to find out titles, I am sure that you will improve your ability on how to come up with good post titles.

UpWorthy Title Generator

Going with this tool, you need not to think about a topic or a keyword to blog. Instead, the tool directly shows you a title randomly from the UpWorthy site. If you do not like that one, you can just generate another one. After getting a title you like, you need to make some changes on that title.

Want a better hosting and better SEO results? Get inspired by professional VPS hosting reviews here here.

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6 Video Plugins to Use for WordPress

WordPress is one of the blogging platforms and content management systems used most often in the world nowadays to host websites. It supports bloggers or webmasters to publish content with the capabilities of articles, images, audio, and even video inclusions.

In this post we would like to introduce 8 video plugins to embed video files into your WordPress site and make it useable across the board. Since we can embed videos into WordPress, which have already been uploaded to our hosting server, or we can embed videos from a video hosting site, like YouTube, Vimeo, Google Video, and etc. we divided our recommendable video plugins into 3 types: off-site hosted plugins, self-hosted plugins and plugins for both situations.

Best Off-site Hosted Video Plugin

Easy Video Player
Easy Video Player is a user-friendly WordPress video plugin to showcase your videos. You can embed both self-hosted videos or videos that are external hosted using direct links.

Smart YouTube Pro
Smart YouTube Pro has got more than 1 million downloads already. This is a really popular plugin, partly because it supports to easily embed YouTube videos and playlists into WordPress posts, comments as well as your RSS feeds. These days, video embeds of Vimeo, Facebook, MetaCafe and LiveLeak are also supported by Smart YouTube. This plugin has other highlight features: working on iPad, iPod and iPhone, viewing videos in full screen, producing Xhtmlcodes, etc.

Video Sidebar Widgets
This plugin is composed of 2 widgets and 1 editor button. It helps bloggers or website masters to display Flash videos. The video resources it supports include YouTube, BlipTV, Vimeo, Google, and other 10 video sharing networks.

Daiko’s YouTube Widget
This is a sidebar widget, by which you can decide number of random YouTube videos. In the control panel of Daiko’s YouTube Widget, you can also design your video list. Differentiate with other video plugins, Daiko’s YouTube Widget supports to display pop-up videos.

Tip: You also need to take the hosting service you choose into account when installing plugins.
Check out recommendations here to get the best web hosting for your WordPress site.

Best Self-hosted Plugins

All in One Video Pack
This plugin offers you everything you need for embedding videos into your WordPress sites. For example, it enables you to upload videos to your post. Video record and import are also supported. Your readers could give comments on videos too. So, by taking good advantage of All in One Video Pack, you can enrich your website and meanwhile you can enhance user engagement.

Best Video Plugins for Both Situations

Viper’s Video Quicktags
This plugin supports you to embed videos from your web hosting server or online video sites. Most popular video sites are supported by the plugin, such as YouTube, Google Video, Vimeo, Daily Motion, Flickr Video, Viddler, and more. Especially, Viper’s Video Quicktags free you from copying and pasting embedded HTML from online video website like Google Video. You can paste a video URL into the prompt box by clicking one new button. More than that, you can further configure how the video displays, like its color, height and width.

Apart from these 8 video plugins, you have many other options like Flash Video Player, Flash Video Gallery, Simple Flash Video, and much more.Explore and have fun!Read professional reviews on a wide range of web hosts there.

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The Evolution of Content Delivery Networks – and what it means for your site

Time is a wonderful thing. It turns malted barley into beer, grapes into wine and bad memories into funny ones, especially with the help of the aforementioned beer and wine. The maturation process is also majorly beneficial to technology and the people who purchase it.

Not only does the passage of time allow engineers to improve internet technology and make it more effective and efficient, but it also helps the price drop. So if you’ve been waiting for just the right time to improve your page load times, search engine rankings and user experience with a Content Delivery Network (CDN), this third generation of CDNs is it. Keep reading for the details on what a CDN does and the advancements that have been made in this workhorse technology.

CDN Evolution

ABC, 123, CDN

A Content Delivery Network is a network of servers located around the globe that store a website’s content. A CDN automatically redirects users to the server closest to them, since the closer a website user is to a server, the quicker that server will be able to load that user’s requested pages and content. This is the biggest advantage a CDN offers when it comes to a website’s performance, but there are plenty more.

As CDN provider Imperva Incapsula details in their guide to Content Delivery Networks, CDNs also speed up websites by stripping unnecessary characters from source code, compressing CSS, HTML, JavaScript and image files, optimizing network connections and reusing open sessions, and managing a website’s multimedia content resources. They also cache static content for faster delivery, and advanced CDNs can cache dynamic content for the period in which it remains unchanged.

Altogether these traits make a website much faster and more efficient, and they also reduce bandwidth usage which can reduce bills. A boost in page load speed can also have a big positive effect on search engine rankings.

Other benefits provided by a CDN include load balancing, which not only prevents any one of your servers from becoming overwhelmed by traffic, but also provides built-in protection against the malicious traffic swells that stem from DDoS attacks. Advanced CDNs also provide additional protection against DDoS attacks as well as protection against malicious bots including spammers and scrapers.
Of course, these are the characteristics of today’s Content Delivery Network. Previous generations of CDNs were not so comprehensive.

The CDN origin story

CDNs have been around since the ‘90s, and in their early iteration they were known as static CDNs. Their one and only responsibility was improving website performance, and they accomplished this by serving up cached static HTML and downloadable files. These first generation CDNs came with hefty price tags, and as such they were largely reserved for the corporate sector.

CDN: the next generation

The second generation of CDNs were dynamic, able to deliver both static and dynamic content, including rich multimedia content. The other major advancement was the ability to provide load balancing, distributing traffic across the network of servers in order to help guarantee availability.
This new and improved version of CDNs was more affordable than the first generation, but they were still mostly used by the corporate sector and the business sector.

The CDNs of today
While the first generation of CDNs focused on performance and the second generation focused on performance and availability, the current generation of CDNs provide incredible performance, virtually guaranteed availability and advanced security.

As it works with technology – as the quality has gone up, the price has gone down – and a high-quality CDN is now attainable for anyone with a website. Recent studies have stated that over 50% of all traffic is already served by CDNs. And there’s good reason for that. Other studies have shown that 60% of consumers will only wait 5 seconds or less for a page to completely load.

Though CDNs will undoubtedly continue to improve and possibly decrease in price, the time to invest in a CDN is now. And why is that? Because your website has traffic now, users that won’t twiddle their thumbs waiting for a website with subpar performance to load. Take this step for website performance, and toast to your new and improved site with a bottle of malted barley or a glass of fermented grapes.

Featured Image: Network Architecture on Shutterstock

7-Amazing-Resources-to-enhance

7 Amazing Resources to Enhance Your Photography Skills

If you think that a camera and a subject is all that is needed for capturing amazing pictures, then you are wrong. Apart from your motive, ambiance and subject, you would require a number of different instruments and editing softwares to give your pictures the professional touch. Capturing an image is just the tip of the iceberg, you need to invest ample amount of time for post-processing your images too.

That’s not all. In order to be in top of your game, you must brush your skills and add new ones as well. And one of the best way to pick up new skills, is by going through tutorials and practice materials.

So to help you out in your endeavor, we would be introducing few photography resources. These resources consist of different Photoshop actions and tutorials. So read on, and find out the different implications of these amazing Photography deals and Photoshop actions.

1. Street Photography tutorial

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Street photography is all about capturing people and different elements of the street. Street photography lets you capture subjects from all walks of life in their natural state. And if you want to do it perfectly, you must master the art of photography under different lighting conditions. Also, you must be able to capture the raw emotions of people passing by. Sometimes, subjects don’t want to be photographed in their candid moments. This Street Photography tutorial teaches you the different ways of mastering the art of street photography. It also explains how you should approach your subjects whom you want to photograph. The tutorial even encompasses snippets from different magazines, and quotes of famous photographers, to let you know their personal experience and suggestions.

2. Introduction to night photography

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Night photography, if done right, can be summed up in one word. BEAUTIFUL! Photography at night requires you to capture images in low light and sometimes dictate the use of artificial lighting sources. So you must pay attention and try not to over or under expose the subject. This free tutorial provides you an introduction to night photography. The Night Photography tutorial spanning 28 pages, shows you how you can capture star trails, moonrises, nightscapes and do even more. By going through the tutorial you would get acquainted with different lighting techniques and preferable camera settings for night photography.

3. Symufa Photoshop actions

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Whether you are using your captures for your portfolio or for your client, you must process your stock images. During post-processing you would be using a number of different filters to provide a distinct hue to your image. But creating a custom filter from scratch can take up a lot of time. And when you have to deliver a number of images within a short span of time, this method is not at all feasible. And this is when Symufa Photoshop actions can come to your rescue. This freebie consists of 15 different Photoshop actions which you can use on your stock images. You can even edit these filters according to your requirement to get the desired outcome.

4. Capturing Grand landscapes

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Nature is eternally beautiful in all shapes and sizes. Sometimes you get mesmerized by the sheer enormity of an mountain, and sometimes you are awed by the intricate details of a flower. So, if you want to propagate similar experience to your audience, you must perfect landscape photography as well as macros. This tutorial focuses on two different approaches of landscape photography.

– Great landscape – This is the classical landscape photography technique. It explains the different techniques and gears required for capturing landscapes, mountains and other natural elements.

– Beyond great landscape – This approach emphasizes on macro-shots.

Once you have gone through the content of this tutorial on Landscape Photography, you would be able to successfully amalgamate both entities in a single frame. The tutorial also teaches ways to incorporate various visual elements like tree silhouettes and fog. This resource would definitely enhance your creativity and influence your approach of landscape photography.

5. Perfecting focus

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You see a beautiful landscape. You reach out for your camera, implement the required settings, look through the eyepiece and take a snap. You find yourself fortunate for getting such an amazing shot. But the moment you take a look at the preview, all hell breaks loose. The element in the image is out of focus. And at this point of time, there is no way you can go back and recreate the same scenario. So mastering the art of focus is one of the most fundamental yet crucial techniques.

In this tutorial on Nailing Focus by James Brandon explains different professional setting by which you can click ultra-sharp images. The tutorial also talks about the different ways you can enhance the sharpness of an image during post-processing. This tutorial has some rave reviews and you should definitely check it out.

6. Perfecting portrait photography

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Portrait photography is not, merely capturing the subject, its about capturing the subjects’ emotions. While shooting portraits you must look for ways to make your subjects’ reactions stand out. This cool freebie is collection of 10 interviews of favorite and famous portrait photographers and they explains the different techniques and equipments required to master portrait photography. It provides elaborate examples and techniques to make your subject stand out. This tutorial can be an eye-opener for you if you want to create portfolio of your clients.

7. DSLR cinematography guide

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You would be under utilizing your DSLR, if you are using it only to capture stills. In this tutorial, Ryan Koo teaches you the different techniques for shooting videos on your DSLR. This tutorial on DSLR camera describes the basic gears that are required and explains in-depth the camera settings mandated for such shoots. Shooting videos in different locations and lighting conditions too are covered as a part of this tutorial. Don’t wait, download this free tutorial now.

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5 Ways that 5G Could Change Online Marketing

The rollout of the 4G network has driven online marketing forward over the past years – marketing efforts now heavily include the use of mobile apps, for example. With the fifth generation of mobile networks on the horizon, there could be a similar push forward in the techniques available to digital marketers.

Although it’s a technology still considered to be in its infancy, it’s thought that 5G will introduce more reliable connections, faster data transfer speeds, and usher in a new ‘internet of things’ with connected devices and real-time alerts. This could all lead to an exciting range of possibilities from a marketing perspective.

Here are five possibilities to think about.

1. Everyday objects will be connected.

Many believe that 5G and the ‘internet of things’ is connected, and that this will allow our everyday devices to communicate with one another over the new superfast network in a way that we’ve only seen glimpses of thus far. Imagine how your computer and smartphone are now linked via apps, and then imagine if all of your household devices were similarly connected.

It would create a complete picture of your daily habits, energy use, and needs. This type of information could be used to offer you products and services that are more highly targeted to what you actually need, cutting out unnecessary advertising.

2. Download speeds will be faster.

Online marketing will become a lot faster, which is exciting particularly if you spend any time interacting with clients via services like Skype or sending files back and forth. While it only takes you an hour or so to download a file equivalent to a feature-length film, this will be shaved down to a matter of seconds with 5G. You’ll be able to stay connected on the same network no matter how many other users are trying to connect, eliminating dropped calls or interrupted transfers.

3. Data will be transmitted in real time.

Major players like Samsung, Ericsson, and Nokia Networks are all working on the 5G transition at the moment, and when it arrives it will enable new technology like hologram video chats and virtual reality. Data can be transmitted with real-time updates, whether it’s traffic information in the car or drops in product prices in the supermarket. This opens up new opportunities for marketing campaigns in a wide range of smart devices, with real, live, updates for consumers.

4. Connections can be better maintained during big events

What happens when you throw a few thousand people together in a football stadium or music festival? Amid the flurry of selfies and tweets, it can be difficult to get a working signal. This makes it difficult for event markets to coordinate promotional efforts that rely on attendees uploading photos on Instagram, for example.

This is because with current networks, all of those devices are trying to connect using the same station or mast. In order for 5G to work, it will require a higher number of smaller base stations or antennae from versatile 5G radio.

5. 5G will be part of a global network.

If you do any travelling as part of your online marketing business, you know just how annoying it is to have to switch networks depending on the country, or even switch devices because your phone won’t work in a particular region. The idea with 5G is that it will be ubiquitous, run more like a common utility than today’s 3G and 4G networks.

The World Radiocommunications Conferences are bringing together a range of different countries to agree on international standards and a global spectrum of use for it, which should ensure that your phone should work in Korea whether it was issued in Japan, the United States, or the UK. International standards also make it easier to reach international consumers.

Featured Image: Diverse People on Shutterstock