Most entrepreneurs approach marketing from a visual standpoint, and rightly so. The way your logo, website and social media posts has a tremendous influence on consumers. But, if you want your brand to stand out, add music to your videos, websites, and social media posts.
Finding The Right Music
Music isn’t just a dash of something extra to make your work pop, it’s expected by consumers. Background music gives YouTube and Instagram videos more polish, making them catchy and professional. And the public will trust your brand more if your marketing efforts have that extra spark music gives. Thankfully, you don’t need to hire a team of expensive songwriters to create unique music. Finding royalty free music is easy, and there are thousands of tracks to choose from.
Royalty Free Stock Music
Social media spurred the need for background music because of the explosive success of YouTube. Personal and professionally made videos needed background tunes to make them stick in the minds of the audience. Most content creators at the time couldn’t afford to commission unique music, so they discovered royalty free stock music.
Rights managed music is where the marketer pays royalties to the composer of the tune depending on how many times they use the song. Royalty free stock music is the opposite. The composer licenses the music or sells it outright to a royalty free library. This allows the music to be used repeatedly without paying royalties to the writer of the music.
Why Music Works
Even before the dawn of the internet, marketing has used music to great effect. Countless television commercials and radio jingles have sold products and created brands. The reasons are numerous, but here’s the science of music made simple.
Almost everyone has a tune that reminds them of a certain place or time. This is because the brain processes emotions and memories in the exact same place it processes music. Neuroscientist David Levitin has studied music and how it works with emotion. According to him music is an evolutionary obsession that bonds humans with the song and the images that accompany it.
Music provokes an emotional response in the listener, and it creates an associated memory too. Obviously branding hinges on emotions and memories, so adding music to the marketing mix is an easy decision.
Branding With Music
We can use music for different purposes. For instance, you can use it to target a specific demographic. If your target audience is 18 -30-year-olds, adding hip-hop beats or other contemporary tracks would be extremely effective. Looking to corner the high brow, intellectual type? Use classical music tracks. Music can take a boring ad or social media video and take it from boring to unforgettable.
Selecting The Right Music
Be careful to select the music that fits your brand best. This seems like a simple task, but often marketers fall short when choosing background music. Ask yourself a few questions about your brand, and the image you want to project before selecting the music. For example, if your brand is a fashion-forward cosmetic line, do not choose a ballad about love and loss. Not only is it a questionable choice, but
The other thing to keep in mind is the rhythm of the video you create. You want to match the music to both the mood and to certain beats. Syncing the beats of the words spoken, and the music makes the video appear seamless and professional.
Make Music Work For You
Music is important to people’s lives. It is scientifically proven that human beings respond emotionally and physically to songs, making the message of your marketing more memorable to the listener. Whether you have a small marketing budget or a bottomless purse, music will make your efforts stand out. Use the power of music to drive sales and promote your brand in a cost-effective way using royalty-free stock music.
Featured image by Simon Noah