Tip: Growing a Business Globally With Corporate Web Design
July 20, 2011 \ Articles
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We all know that the web is the home of business growth. But how does that growth happen? Web design company strategies that increase the appeal of your business in every direction can help you tap the marketing potential of the web to best effect.
A cheap website design agency will be able to help you build a corporate website that appeals to both the human and the web spider. That’s vital for long term web success – your site is found by web spiders, indexed and returned in SERPs, but it’s ultimately humans who will be reading it and – hopefully – buying from it or answering a call to action on its pages.
A website design company will aim to build a site that contains clear, rich content. All websites are judged on their ability to convey useful information quickly. So your cheap website design agency needs to ensure that every page in your site contains content relevant to its keywords and the H tags (H1, H2 and so on) that structure it for the search engines: and which is readily decipherable by both people and web bots in less than 30 seconds.
The layout of your web design company’s solution is critical to making this happen. A corporate web page structured in a fashion that leads the human eye through it to the vital points of information is best. Roughly speaking that translates as something that resembles a newspaper’s front page: a heading area, an image offset to the right and then the main informational text slightly off center to the left, below the image area. The human eye follows a left to right pattern from the heading to the image and down to the relevant text.
Your cheap website design agency can reinforce the global appeal of your brand by using simple colors sparingly. When your web design company uses your company logo as the basis for the color palette of your corporate website, its users will automatically feel that all of its content is directly appropriate to the mission and purpose of your company.
Interactivity is a big thing right now – and corporate web design, like all web design, needs to take advantage of online trends. The basic theory behind interactivity is that you can use your site to “give something back” to its visitors. Your cheap website design agency can put interactive survey forms and feedback areas into your site, so its users engage in a direct conversation with your company.
Your web design company should ensure that the images on your site are two things: pertinent to your content, and actively selling on your behalf. Where your site uses images, they can display visually the benefits of buying your products or using your services. A picture is worth a thousand words – and online, it can even be worth active conversions to sales.