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Colours influence our emotions in many different ways.In fact, studies have shown that a consumer’s decision to purchase a new or unfamiliar product is based largely on the brand’s colours. What colours appeal to us for some things may not necessarily attract us to others.In short, the colours you choose can literally make or break…

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The more things change, the more they stay the same–or so it seems, at least in the graphics design trade. I know. That seems like a strange observation in a field where designers are replacing their pencils for styli. It is true that the world of graphics design is radically different on a superficial level….

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Great design is a process of hard work and inspiration. There are no shortcuts, but technology offers you plenty of tools to save time and increase productivity. Of course the hard part is actually finding the software that fulfills your needs. Over the course of the last year I’ve created an online toolbox, composed of…

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If there’s one thing that can cause a brand to sink or swim it’s the design of its graphics, more specifically the style of a logo. After all, the logo is what you associate with a company since it’s the first thing you see and you want to give an air of professionalism about the…

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No matter what kind of business/organisation you run, having a well-designed business card is critically important to your success. Your business card will often serve as an introduction to your business, and therefore, will be the first thing that potential clients see in regards to you and your company. They’ll likely see your business card…

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Believe it or not, there’s a difference between a company and a brand. One can be controlled, the other can’t; one has a marketing budget, the other is the marketing budget; one has to be sold, the other sells itself. According to Chron, a company markets or produces goods, products and services, while a brand…

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With a rising demand for computer-related skills in job markets around the world, students often put technical know-how on their resumes. This has often left those with artistic inclinations out in the cold when it comes to getting a well-paying job. Fortunately, with new trends in art degrees that combine art with computers, artists may…

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Want a little color inspiration? But find it difficult to search, manipulate and create color palettes for your web design? It isn’t as much of a challenge as it seems. You can find loads of help from the sophisticated and intuitive tools for color search. A web design project requires you to find the right…

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Graphic designing is a vast arena and so as the community of graphic designers. You can find a graphic designer in the form of a freelancer and a large graphic design agency. There are some designers who have years of experience in the designing for the digital world, whereas some have just come from their…

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Color (or even lack of it) is one of the most important elements of design. The right color can do many things, including create a mood, convey a message, draw associations, and encourage particular actions. So it’s essential to give it the careful consideration it deserves. Color psychology is an expanding field, and countless studies…