Digital Marketing Tips for Retailers This Christmas
Christmas is a busy time for most retailers. However, some fare better than others in the run-up to the festive season. Digital marketing provides access to a wider audience of potential customers who may be interested in what you have to offer. The lead to conversion rate at Christmas soars, but finding the leads in the first place is often a problem for retailers who don’t have a digital marketing plan. The following tips, provided by marketing agency Lead To Conversion, will help you with your digital marketing endeavors this Christmas.
Get Active on Social Media
Social media websites like Facebook and Twitter have the potential to change the fortunes of businesses, especially at Christmas. Posting regular, valuable content on all your social media channels reminds customers about your business. It also attracts a new audience. The power of social media really comes to light when you publish high quality content people are willing to share. Contests, relevant special offers, local events, in-depth product descriptions, buying guides and other useful information are examples of shareable content that leads to increased sales.
Leverage the Power of the Main Events in the Run-up to Christmas
Many retailers don’t realize that other organizations have indirectly done much of the marketing for them already. Two good example of this are Black Friday and Cyber Monday. As a retailer you can add your own touch to these events. Once again your website, blog and social media channels are the perfect tools to promote you version of these events.
Optimize your Content for Christmas
If you get a lot of traffic from the search engines, you know the power of SEO. However, many businesses don’t optimize their websites to avail of the huge increase in volume of Christmas-related and gift-related searches in November and December. Simply adding words like ‘Christmas’, ‘holidays’, ‘gifts’ and the year to website content and product descriptions can dramatically increase organic traffic that would not have found your website otherwise.
Give Your Website and Social Media Pages the Seasonal Touch
Following on from this, it’s important to get visitors into the Christmas spirit when they visit your website and social media channels. The easiest way to do this is to add a Christmas theme to your website or to at least add Christmas-themed images. Creating a Christmas feel and look on your website is a simple, yet effective way to improve each customers experience on your website. When they see that you’ve put in the effort, they may be more likely to purchase from you than a competitor who doesn’t go the extra mile.
Make it Easy for Shoppers
As Christmas day draws closer, shoppers become more anxious. Make shopping on your online store easy. Simple ways to make customer shopping experiences stress-free for customers are to de-clutter your website, have an easy-to-use checkout facility and offer free shipping, within reason.
There are many ways retailers will benefit from the power of digital marketing this Christmas. Some will do the work themselves, while others will call in a professional digital marketing agency. Unfortunately many other retailers are not aware of the benefits of digital marketing or don’t believe investing in it will increase their bottom line. However, for those who implement a well-thought out Christmas digital marketing strategy, the benefits can be huge.