How to Create an Ideal Logo for Your Business?
You know you need a logo for your business today. After all, how else are you going to set yourself apart from the competition, and there is always competition no matter which industry yours belongs to. The question is- how do you create an ideal logo that looks professional and appealing but at the same time communicates your company’s vision and mission statements effortlessly?
There are many factors to consider when you want the perfect logo. These are:
1. Brand Fundamentals
Before you actually get to the design part, you must have a clear mission statement and the values you want to build your brand upon. This is because just creating a top-notch and beautiful logo won’t do much for your business unless there is a strong message backing it up.
The following are some of the most important questions you must ask yourself:
- What problem is my company solving?
- What is my target demographic (age range, gender, location, educational background, etc.)
- What makes my company different than the others in the same industry?
- What are my brand’s USPs?
2. The Perfect Logo Tool
Now that you know exactly what kind of brand you want to build, it’s time to pick a good logo designer software/platform.
There is a slew of logo designing software on the Internet. However, only a few are worthy of your time and investment. You must remember what is a logo used for and its significance in the success of your business. So, you may find many cheap or even free logo design software but if you want a professional design with some class, then you should choose a program like Tailor Brands which is powered by AI i.e. one of the most popular new-age technologies with a serious impact in the everyday lives of consumers.
Unlike other basic logo creators in the market which offer sub-par designs, Tailor Brands uses a proprietary algorithm that creates a unique logo design just for you. Since it’s based on several factors such as your brand’s name, industry, business description, etc. not only it’s apt for your needs, it’s different than every other logo out there. If that doesn’t convince you, it’s quite easy on the pockets too!
A company logo should be unique, there are no two ways to it. However, it doesn’t mean that you need to make it unnecessarily complicated just so it stands out. In fact, a professional logo is always simple yet effective.
The reason why simplicity is important in every logo is that only when there is less distraction in the design, the impact can be maximum. A simple logo can be identified by your target demographic quickly and it’s easy to put on your marketing entities (presentation slides, corporate gift items, business cards, pens, notepads, etc.)
4. Typography and Colors
When it comes to company logos, then typography alone can make a huge difference. There are many examples that you can check to understand why.
The thing is that typography represents the name of the brand so it’s often the highlight of the logo itself. In fact, you can greatly change the emotion of a logo by choosing a particular typography. Yep, you read it right- typography connote emotions!
The following are different emotions along with fonts that portray them best:
- Feminine: Gigi, Kristen
- Rude: Agency FB, Impact
- Sad: Courier New, Impact
- Happy: Comic Sans, Kristen
Similarly, the colors play a big role in logo designs too. Each color has a different impact. So, it’s important that you pick the fonts and colors wisely.
An ideal logo is “timeless”. So, your logo should look good today but then also after 10 years, and then 20 years, and so on. In other words, it should have that “classic” quality that makes it appealing irrespective of time and age. Popular examples to refer to for this include Coca-Cola, Google, Nike, etc.
If you want to take your company to the next level, then you must create a brand first. You can start by creating a professional logo for which the points above should help. Good luck!
Featured image by Raw Pixel