Hyundai Motor – Showroom Product Guide Design Case Study

It’s always great to see designers who have passion for their work develop and create quality products for companies out there. In this case I’m referring to D.FY Inc creative agency based in Korea. They cater for high profile clients in need of quality product display creation, motion graphics, illustrations and digital web experiences. The serve clients like Samsung, Fidelity, Hyundai and more. Their level of attention to detail is mind blowing and is definitely an inspiration for fellow designers alike.

Check out the production case study for the Hyundai Motor group below.

Web: www.dfy.co.kr
Twitter: @Gosary
Facebook: Gwonsoongyu
Check out the project on Behance here


Vehicle Visual

Each features to serve the message with the point was vehicle image. So that we select the most appropriate image from the photo library and related resources that received. The chosen images were retouched more beautiful, more refined and more luxurious.

Create whole different Life style

As the most significant factors of each vehicle exterior and interior must be shown different concept and lifestyle, we create completely different theme that never seen before.

The Evolution of the Visualizing

The main visual image retouching process consists of three steps.

In this project, we visualized 7 main vehicles and finished 22 kinds of lifestyle.

Interaction

In sub contents, we could transferred more clearly with reviving the style and characteristic features by simple interactive function. We established unique device to emphasized the style of the vehicle once more, which are the most appearance of the vehicle features that headlights, side mirrors, rear light in the visual light on / off button.


Graphic Features

To visualize the vehicle features, we expressed clearly and easily by highly using 3D modeling and sub graphics.


Dynamic Graphics

By showing image of vehicles or magnified parts, we pursue sophisticated and premium quality. Also, we approach by designing a three-dimensional composition escape from the equilibrium configuration. We’ve created a photo realistic environment that can helps to understand the function by designing the traffic lane and vehicles movement.


Language of Visualization

In order to give the core message of highlights in each vehicle page, we newly design the concise and effective icon.

SNS Power

Through using the benefits of social network marketing, users or fans were able to comment via Twitter of Facebook SNS.

Conclude

22 main visual for total of seven vehicles were directed. (Flagship models of Azera, Elantra, i40, Tucson/ix35, Accent, Sonata, Veloster) Hyundai motor showrooms page were carried out about 6 months and as the large-scale projects, it was able to finish all the best from each of his area with multiple partners.

Hope you enjoyed the quality process seen above.
Let us know in the comments.

Thank you.

Jacques is a Serial Entrepreneur and Founder of the An1ken Group. He started Creativeoverflow in 2009 as a hub for creatives. Connect with him: Jacquesvh.com - @Jacquesvh - Facebook - Instagram - Pinterest - Google+

9 Comments
  1. Reply Simon Hermann Hector Goellner April 24, 2013 at 6:53 PM

    wow…

  2. Reply piyush May 4, 2013 at 1:45 PM

    just awesome car..

    no word for saying

    http://webresult.in

  3. Reply NickMorsch May 13, 2013 at 12:17 PM

    What software they have been using to create this beauty?

  4. Reply Trisha Agarwal June 15, 2013 at 7:40 AM

    Exterior Very futuristic design and stands out in the crowd. Draws reasonable attention, specially the White colour. Black looks sexy.

    http://resultplanet.org/

  5. Reply priyanka ahir July 25, 2013 at 10:58 AM

    excellent car superb job
    i wish to drive this car

    http:// photoshoptravel.com

  6. Reply Mohit August 27, 2013 at 8:22 PM

    Just mind blowing cars and its my dream to buy one of them. Thanks for sharing.

    Plz have a look of my site:- career.berozgarkyon.com

  7. Reply Sumita September 15, 2013 at 7:47 PM

    What to say about this car, its my dream car, i love all over look and design. http://www.results121.com/

  8. Reply Hiren P Bhatt November 13, 2013 at 4:29 PM

    what a car dud amazing car i really like it. http://jobiegear.com/

  9. Reply Ahana February 15, 2014 at 8:48 AM

    Thanks a lot for the detailed case study. I always used to love Hyundai cars and this post has increased my passion even more. I would love to own one.
    Check 12th class result 2014 at http://www.resultpro.in/2014/02/12th-board-result-2014-12th-result-2014.html

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