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On October 20th Apple had their back to the MAC launch. The lineup included the launch of Lion (the updated OS), iLife, the new MacBook Air and much more. Lets talk a little about the new MacBook.

There has, once again, been a lot of Apple haters going after the new MacBook Air In the Media. “Anyone that pays $999 for a laptop with only 1.4GHz Intel Core 2 Duo processing and 64 gig hard drive space is an idiot.” “ It can only be the ‘Steve Jobs Reality Distortion Field’ that would make anyone even think about buying such a low spec product.”

I’m afraid that those individuals just don’t get it. Each device is designed for a specific use, and no, the MacBook Air is not a workstation, it is a portable personal computer, and it is designed to perform that task WELL.

Here is my problem with laptops today. I have a web start-up that I need to demo to prospective clients during the day. There is nothing more unprofessional than having to ask your clients for a power outlet so you can power up your laptop an proceed with your 3pm presentation.

Even worse, then when you fire it up, it goes something like this:” zzttt -zzttt-zztt-(let tell you what hardware you have on your PC) zzzttt-zzzt-zzzttt (blank) zztt-zztttt-zzzzztt- Starting Windows – zztttt–zztt-ztttt-zzzzzttttt-now icons start appearing one by one. O’ we’re not there yet, now 20 questions will pop up, from virus protection to notification. You cant even click on your PowerPoint program yet, because thing are still loading in the background. Then when you do open PowerPoint, it feels that it should also be granted time to do its own stretching exercises. “ It sucks.” The only reason why we use it, is because it all there is.

Not anymore.

The new MacBook Air comes standard with 1.4GHz Intel Core 2 Duo Processor (you can upgrade if you like). Now Apple hatters will tell you that if you compare apples with apples (what they mean is Apples with Windows), you would be an idiot to spend that much for that kind of processing speed. The part that they are forgetting is:”It does not run Windows.” Mac OS does not need as much RAM or processing power as Windows does. “Only 64 GB hard drive!” Well it isn’t really a hard drive, it is Flash Storage, and should you need more, you can upgrade to 128GB. But you shouldn’t need more than that. Its a laptop, you don’t need to carry everything you own on you, what if you laptop get stolen? Plus, if you need to be able to access everything you have got in meetings, that is what the CLOUD is there for.

What makes the new MacBook Air great for people like me? Its thin, light, quiet and has got battery life of between 5-7 hours. Its got 30 days Standby time. Its got “Instant On” like a iPhone or iPad, no more booting up at meeting. The best of all , its very well priced at just $999.

I think Apple has done well, designing a laptop that actually gives it user what it needs. I cant wait to get mine.

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17 Comments so far

  1. Anthony says:

    I couldn’t agree more. I picked mine up this afternoon. Sadly, I’ve had to explain this same story to all my friends who are wondering why.

  2. necropsychronautron says:

    Other people just don’t “get it”? Really?
    You site low specs and high price as downfalls, but then end with saying the specs are great and it’s well priced………………………….
    The message I’m getting here is “if you don’t own a mac, you look unprofessional”.
    Really? I thought not being able to keep my own computer running fast & problem free made me look unprofessional.
    Powerpoint? Store things in the cloud?
    If I wanna demo something to impress, I’ll code up a custom js slideshow, powerpoint be damned, and part of “being professional” I think, is not just assuming solid internet access is going to excuse you from being prepared and having your material on hand.
    My biggest gripe is with “Its a laptop, you don’t need to carry everything you own on you, what if you laptop get stolen?”
    Then you just lost $999.
    Personally, I’ll stick with a linux netbook, toss in a pocket pico projector, and I’d say you’re looking just as “professional”(pretty sure you mean impressive) if not more, while still spending less.
    No problem with you liking what works best for you, macs are indeed fine hardware with nice perk features, but trying to evangelize to others that the future of laptops is a thousand dollar netbook with nothing but contradictory and flimsy arguments is just…..unprofessional.

  3. Even as a staunch Windows user since Windows 3.11 will be in this weak performance and equipment and since I have not even counting the delicious design. This is worth considering.

  4. Abriko says:

    What people forgot is the noise and warm! I’m so tired of my very noisy pc, silence has no price! Ever gone in a library with 3 damn noisy laptop (+mine) around? Argh annoying !

  5. Ben says:

    I can’t really understand why you would not go for a MacBook Pro 13″ instead? They are much better spec, have more ports, a disk drive and are much more solid. They are still one of the most slimline laptops on the market and in my opinion, the most aesthetically pleasing. Think of everything you must sacrifice, just so you can fit your laptop in an envelope! :)
    I hand it to Apple though for creating such a revolutionary product, but I can’t really find the price justifiable.
    Ben

  6. Ben says:

    Biased much?

    Don’t get me wrong, the Air is a great piece of industrial design and I have no doubt it will sell well. If you think you’re going to get a workhorse computer that you can lug around seamlessly you are going to be sorely disappointed. And if all you want to use the laptop for is a presentation module, there are much cheaper alternatives out there.

    Btw, “instant on” is not some new magical button invented by Apple. It’s simply a hibernate feature running super quick because it has a solid state flash drive.

    As for the 5-7 hours of battery life, I’m willing to bet the real figures are more like 4-5 hours in real world use which will rapidly degrade because people don’t know how to charge their laptops properly.

  7. You want to play the latest game, get an Imac if you have the money, if not get a pc that will give you wings. If you are a designer buy a mackbookpro with a i7 processor. If you just want to do something in the office, or you are a student a mackbook air kicks ass. 1000 dollars is not a price to cry after, for some quality versus prices is something, the the experience offered is something else.
    it’s all about the appeal.

  8. _alesi_ says:

    So, you have a problem with the “zzttt -zzttt-zztt-zzzttt-zzzt-zzzttt” – effect? You should buy SSD, and the problem is solved.

  9. It is a nice design, but for a portable computer it is expensive. You do get the impression you are paying for the sleek design. Having a mac is not a symbol of professionalism, it’s just a tool at the end of the day. With regards to the future of laptop computing, I think iPad type devices will overtake these current machines.

  10. i think it would come in handy to have a ready to play laptop just for meetings and likewise. i think this kind of thing could be available in each department where everyone gets to use it when they have something, but me having to pay a thousand bucks for something like that, im not there yet. maybe if i were a millionaire who could spare a thousand dollars on this thing i probably would but for me this is something out of the question

  11. Player says:

    Pixel density would probably have been a better choice of words. The 13-inch MBP, for example, only offers 1280×800, and the base 15-inch MBP is only 1440×900. The resolution – for the screen size – is much higher than on previous Apple laptops.

  12. personally, i like macs, but the problem is they are too expensive. you can’t compare a mac with a dell or an asus.. and frankly, i don’t think they price is justified… i mean, they do have a nice design… but this doesn’t mean they should be twice as much as the other laptops

  13. Chris says:

    Just bought a new laptop for £700 that has at least double the specs all round of that thing.
    And before you rave that I never “got the point”, I run both Windows 7 and Ubuntu. Neither of which take long to load, at all.
    I wouldn’t buy a Mac just like I wouldn’t shop in Harrads. I don’t buy things for the names.

  14. Deepak Gupta says:

    I agree with your comment – “There is nothing more unprofessional than having to ask your clients for a power outlet so you can power up your laptop an proceed with your 3pm presentation.”

    What do you think is better? The 11″ or 13″? The 13-inch : 128GB makes the most sense to me. However, the Apple products I have is an iPhone 4 and iPad. Never had a laptop with them. Is iWorks as good as MS Office?

  15. S3bY says:

    Outstanding design..but with that price, other laptops are a better alternative!

  16. Roshan Patel says:

    Really? What baffles me is that people go to a mac because of all the boot up programs on windows. FYI you can disable them. Having control over the way you use your computer is one of the perks of working on Windows. Windows also has a “hibernate” mode, if you didn’t notice – and it can easily last a standard work day in hibernate mode. Mac’s have great design and can be great computers, buy $999 is DEFINITELY not worth it.

  17. yepi says:

    On October 20th Apple had their back to the MAC launch. The lineup included the launch of Lion (the updated OS), iLife, the new MacBook Air and much more. Lets talk a little about the new MacBook.

    i love technologi

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