Microsoft Introduces the Windows Phone 7

Well, it seems like Windows mobile is back in the lime light again. Microsoft just launched their new mobile phone OS:” Windows Phone 7”, Monday the 11 October 2010. You can watch the launch online here Engadget.

So what is the verdict? Having been a windows mobile user in the past, I must say that I’m not their biggest fan. That said, I think they have really come up with something impressive and fresh this time around. I really respect the fact that they have gone outside the box, and didn’t base their design, “like most other smart phone software companies,” on the iPhones iOS design.

Personally I think it is great to have some new blood, in this ever growing market. Are they entering the competitive mobile scenes to late? Well, only time will tell.

I must be honest, I was exhausted after watching the presentation. It just felt like the OS can almost do too much. Joe Belfiore’s message felt like the exact opposite of what their add campaign “ in and out and back to life”, is based on. There are so many options when it comes to different ways that information is interlinked, that I think people will spend more time on their Windows Phone 7 device and less time “in life.”

It seems that there are now two different design philosophies at work when it comes to mobile OS designs.

  1. We give you a phone that does all the things you use all the time, extremely well and very simple. If you need anything more “there is an app for that” – copyright apple I understand.
  2. We will just give you a phone that can do everything you can imagine. Even if you will probably only use 10% of what it can do.

For me the Windows Phone 7 OS does not seem worlds apart from Microsoft’s general software development philosophy of adding everything and the kitchen sink. Lets hope the phone delivers on the 10% of things that a user will use often, then I think it will stand a good chance of gaining market share.

Regardless, thank you Microsoft for bringing something new and original to the smartphone OS arena.

Follow Jurie on Twitter

4 Comments
  1. Reply Michael October 13, 2010 at 11:10 PM

    I’m with you. THANK you Microsoft for making something unique. Most impressive feat in my opinion is they’ll have devices on every major US carrier besides Verizon (who chose NOT to partner with MSFT, not the other way around).

  2. Reply Matt @ Matchplay October 15, 2010 at 3:14 AM

    I was contemplating purchasing microsoft stock (MSFT ticker) but held out until the unveiling. I’m glad I waited. I can’t see this putting much of a dent in the Apple/Blackberry/Android market.

    Microsoft should consider outsourcing their mobile division.

  3. Reply Diana Eftaiha October 15, 2010 at 11:00 PM

    i hate MS and everything that has to do with it

  4. Reply Dora Games October 17, 2010 at 1:39 PM

    Microsoft should study on mobile..

Leave a Reply