Big movies are a huge business, as the recent success of films such as Avatar and The Dark Knight suggests.Billion-dollar revenue figures aren’t all that uncommon today in cinema, placing many major movies alongside companies such as Facebook when it comes to revenue.
With so much riding on a film’s success, marketing one is a massive opportunity for creative designers. We’ve looked at some of the most effective film marketing materials out there – the promo posters that have been used on modern releases and older movies – and established some key elements that have contributed to their success.
These aren’t just commercial successes either – everything from smaller cult movies to huge blockbusters benefits from these 7 simple movie poster design elements.
Credits: Green Lantern Movie Poster by Hyzak