What Have Been the Biggest SME Web Design Trends of 2015?

When it comes to running a small business, your website is the face of your company. Often, the website is the first impression that potential customers will get of your business, so it’s important that it looks professional, reputable, and attractive. It often seems like design trends change too quickly to keep up, however keeping up to date with design trends and having a modern and attractive design will make a good impression on your customers.

Although it’s not necessary to follow every trend, it’s a good idea to re-evaluate your website if there are big changes in the web design industry. We’ve put together a list of the top web design trends for small and medium businesses in 2015.

Responsive Design

With reports that more and more people are choosing to do their online shopping from a mobile device such as a smartphone or tablet rather than a PC or laptop, it’s no surprise that many small business owners have ensured that their website has a responsive design. Being responsive means that a website will be easy to see and use on mobile devices, making the customer experience more positive.


Even nearing the end of 2015, the ‘minimalist’ style is still in full swing. This means fewer visual elements of a higher quality. More and more web design companies such as web design Tampa are using large, high-quality images on homepages thanks to the advancement of technology allowing images and videos to load faster. Image sliders are still high in popularity, and a large majority of sites are using large, high-quality videos, usually without sound, as their homepage header. Typography is becoming more prominent, and a large number of sites are using text alone as their headers, without any images at all. Solid blocks of vibrant color are also on trend, especially when drawing attention to features.

Grid Layouts

It is no wonder that grid layouts have been a long lasting trend, thanks to their advantage of being aesthetically pleasing and mobile-friendly. When a webpage has a grid layout, it is divided up into rows and columns, which divide the design into different sections. It is an effective way to declutter the homepage and organize content. Pinterest is just one example of an effective website with a grid layout.

Creative Navigation

Traditionally, navigation bars will appear at the top of the screen where they offer a clear roadmap of the site. This is for a reason – it’s clear and organized, and since it appears on most websites it’s also what users expect. However, the trend this year is a newer take on the navigation bar being at the top of the page – no matter how far down you scroll, it stays at the top, making for longer homepages without the need to lose the sense of structure and navigational roadmap at the top of the page. Many sites are also switching to one long, scrolling page which is navigated by creative sidebars and other visual storytelling features.

Which design trend do you think is the best?

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