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WixStores – Create your Online Store with Wix.com

Introducing to you the latest offering from Wix, WixStores. People often times don’t understand why certain companies go out of their way to put their fingers into the eCommerce trade. If you’re a company that provides the platform for millions of online website already, why wouldn’t you?

I’m excited to show you what’s been hiding under the hood and how you can take advantage of this beautiful, easy to use platform to setup your own online store. So how exactly is WixStores described by the company?

WixStores, the Wix.com eCommerce website builder, gives online merchants the ability to create their online store. WixStores was created with the needs of small business owners in mind, so that you can create a visually appealing store front, as well as an extremely functional store that meets your needs.

It’s now easier than ever to get into the selling game online and all that it takes is some commitment from you to setup your store. So what exactly makes Wix different from the other providers out there?

Let’s dive in and found out!

Clear arrival path

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With other software that I’ve used in the past, I had to go through a major setup process to get my store online. In this case it was different. After signup I was guided to choose my category of store and to select a template that I believed I wanted to use for my online store. It took me 3 minutes, maybe longer because I looked through the different templates.

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Ample amounts of Features to work with

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Often times there are some essentials missing when utilizing an ecommerce platform, but in this case, WixStores cover you all the way. No need to use an external CRM to stay in touch or setting up a different blogging platform to generate content. Wix puts you in control of your store like you’ve never been before.

You can even manage your newsletters so that you never lose contact with your site’s visitors! Smart Actions will aid you in sending automated emails. Choose the triggers, and you’ll be able to send emails regarding:

  • Special offers concerning your online store to customers who have not placed any orders in the last 6 months
  • Send a coupon when somebody becomes a site member
  • Send thank you letters!
  • or any other need/necessity you may have!

Leveraging smart actions will enable you to stay on top of customer engagement and retention. The beauty is that it’s all accessible from the same place all the other features are situated. No external services needed.

Store Manager that is easy to use

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As the store owner, you call all the shots! You can think of the store manager as your store’s back office. It’s where the business happens before the sales come flooding in. This is only visible to you.

Here you can:

  • Organize and add new products
  • Set up payment options
  • Add coupons
  • Set pricing
  • Determine shipping and tax rates
  • Manage your inventory quickly and efficiently
  • Track your orders
  • and much more…

Building your store is simple

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No more needing to dive into manuals to understand the building dynamics of platforms. The tools made available for you are super easy to use and understand with clear identification and instructions. Wix have also taken into account how important organic reach is for their users and built in SEO friendly tools to help you optimize your site to the extent that you’d like to. I can’t even stress how easy it is to use, you’ll have to try it for yourself.

Wix is there to help you

Wix.com provides tons of helpful & informational material to help you open your online store. You aren’t ever left in the dark. Whilst setting up your store, you are also guided by explainer videos on the pages you encounter that might be new to you. They truly did a great job on integrating it as beautifully as possible. You can find tons of tutorials and helpful material at the Wix Help Center: http://www.wix.com/support/html5/wixstores/

Pushing you in the right direction

After you’ve successfully setup your store, Wix helps you to get the ball rolling, find those first customers and strategize your marketing efforts through carefully curated content that they’ve put together after working with thousands of website users. You can check them out below.

Conclusion

I really like the way Wix has integrated WixStores and how simple it is to get up and running. If you’re looking for a platform to put together an online store and want to use a trusted provider, Wix is the way to go.

Jacques is a Serial Entrepreneur and Founder of the An1ken Group. He started Creativeoverflow in 2009 as a hub for creatives. Connect with him: Jacquesvh.com - @Jacquesvh - Facebook - Instagram - Pinterest - Google+

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