3 SEO Details to Cross Check on Your Ecommerce Platform
Are you looking to increase traffic to your e-commerce site? Hoping to drive sales for your digital marketplace? Search engine optimization (more commonly referred to as SEO) is a term that every successful e-commerce business should be more than familiar with. At its core, SEO is a cyber strategy that boosts the likelihood of your site being found by potential customers via Google and other big search engines.
While this is primarily achieved through keywords, the climate of SEO is constantly evolving – so you need to make sure your platform is designed to keep up with these changes.
When selecting an e-commerce platform, make sure the SEO tools used are current or convenient. Always be aware of how your own SEO strategy is either working for the success of your business or holding you back, so you can make adjustments if necessary.
Here are a few key SEO tips you need to check to ensure your company is top-of-mind for search engines everywhere:
1. Title Tags
Having smart title tags is one of the best ways to improve your SEO rankings. Title tags are the blue, clickable links above your website name or URL, and are often the only thing an online user reads before deciding if they want to visit your site. Coming up with eye-catching title tags, with relevant keywords, is crucial for driving traffic to your site.
You can manually update these title tags yourself. Of course, it’s easier to do if your e-commerce platform offers some SEO guidance. For instance, if you are looking to build an e-commerce website, choose a company like Shopify that has customizable title tags as part of their platform. From your platform, you should be able to modify your store’s title tag and the tags for all your product categories.
No one will ever stumble upon your store if you mismanage your SEO or choose the wrong keywords. Keywords are the words and phrases used by people when searching for specific products or services. But don’t just plug in keywords willy-nilly. Be sure to write informative content that is helpful to users and always include relevant keywords so your page gets ranked high in Google’s search results.
You should be able to link the keyword content you write to your e-commerce platform. This will allow people who stumble across your content the chance to take a look at your store. Keywords can make or break a business. A research study conducted by Optify shows that listings ranked in the No. 1 spot in Google get 36 percent of the click-throughs! Do your research and choose your keywords wisely.
3.Analyze Your Site
Even if you take all the necessary steps to ensure you are ranking high in search engine results, consumers will exit your site if it is clunky and difficult to use. In fact, it is estimated that 40 percent of potential customers will actually leave your site if it takes more than three seconds to load! Double check that your e-commerce platform is user-friendly and runs quickly.
Lengthy load times aren’t the only killer. Be on the lookout for bad links within your e-commerce website too. Make sure any missing link errors (such as 404 and 303) are corrected. All 404 errors need to instantly redirect to a clean page, otherwise, your site will appear clunky and disorganized – ultimately driving customers away from your online store. Don’t forget to update duplicate title tags or descriptions!
By understanding the basics of SEO, you can make sure your website is search engine friendly. Getting the top rankings during relevant searches will ensure that you get the most business possible for your e-commerce store.