30 Inspirational Ecommerce Web Designs

When most people think of ecommerce designs, they think of typical designs that have a vertical or horizontal category list and page after page of product thumbnails. While it’s known to be an effective structure, these type of designs aren’t particularly interesting or innovative.

For modern ecommerce shops, it’s important to send a customized, personalized message about styling. Plus, with CMS options for hosting shops and plugins to create ecommerce blog sites, it’s possible to get creative with structure and make a unique shop.

In this post, I’ve gathered up 30 inspirational ecommerce web designs that break the mold.



Marc Ecko


Chicago L-Shirts





District Clothing


Moment Skis

La Wine Agency

Paul Smith Jeans


Sam Edelman

Nike Jordan


Eastworks Leather Company

Nike 1948



Wee Society

Josh Goot



Gubb and Mackie

Bang and Olufsen



Eric Shafer is a creative media enthusiast, designer and blogger from Chicago, IL.

  1. Reply Tara Brighton January 9, 2013 at 4:31 PM


  2. Reply Julia Agnes January 15, 2013 at 10:10 AM

    cool collection! Thanks a lot :)

  3. Reply Nate Greenwood January 17, 2013 at 6:53 AM

    While most of these are cool and inspiring web designs, most are not really true e-commerce sites. There is a big difference between a website that is specifically created to sell ones own products compared to a large online retailer like Amazon.com. The design of a site is really dependent on this key fact.

    When its your products and your marketing that are driving the e-commerce side of things its easy to have a lot of flexibility with a design. A site like amazon that sells millions of products from a ton of different vendors has more limitations in terms of creativity and marketing.

    For an example on this take a look at the product display page for the kindle fire. Most of the products on the website have a pretty basic pdp. The Kindle Fire, which is made by amazon has a ton of glamor shots, supporting material and video’s. It will most likely not sell out anytime soon and the ROI on increased marketing can be justified.

  4. Reply orange county web designer January 18, 2013 at 8:38 AM

    Inspiring ideas. Thanks for sharing.

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