33 Creative Negative Space Logos

Negative space logos strategically use whitespace to create the illusion of an object in that space. Negative space designs are effective in branding because they force the viewer to look twice to figure out what’s happening, though a well-executed negative space logo won’t require the viewer to look closely to have its effect.

As of late the clever use of negative space has been a big trend in logo design. Check out these designs for your own inspiration.


These logos don’t have 3D effects or shiny lens flares: they’re about as simple as you can get stylistically and in many cases would fit right into a minimalist logo round-up. Despite that stylistic simplicity, though, the composition of these pieces is complex — and that gets people thinking, which is what a good logo should do.

Need a creative logo design?

Then try using ‘Inspiral’, a freelance graphic designer from the United Kingdom.

Looking for freelance design work?

Find negative space logo jobs and contests from businesses that need a creative logo on DesignCrowd’s jobs marketplace.

Inspiral is a freelance graphic designer from the United Kingdom currently ranked #2 in DesignCrowd's Logo Design UK directory. You can contact and hire Inspiral via Inspiral's profile on DesignCrowd or via the best logo crowdsourcing site (DesignCrowd.com).

  1. Reply Steve-o May 28, 2011 at 3:50 AM

    Interesting info on ‘negative space in art’ according to wikipedia:

    Negative space, in art, is the space around and between the subject(s) of an image. Negative space may be most evident when the space around a subject, and not the subject itself, forms an interesting or artistically relevant shape, and such space is occasionally used to artistic effect as the “real” subject of an image. The use of negative space is a key element of artistic composition. The Japanese word “ma” is sometimes used for this concept, for example in garden design.

    In a two-tone, black-and-white image, a subject is normally depicted in black and the space around it is left blank (white), thereby forming a silhouette of the subject. However, reversing the tones so that the space around the subject is printed black and the subject itself is left blank causes the negative space to be apparent as it forms shapes around the subject, called figure-ground reversal.

  2. Reply Jahangir | DezineWeblog May 28, 2011 at 5:07 AM

    Love them all :)

    The “Missing” logo has great attraction because there is no “i” in the logo but still you read it as “Missing”.

  3. Reply inspirationfeed May 30, 2011 at 3:33 PM

    Great collection!

  4. Reply Mouseevent Webdesign Berlin May 31, 2011 at 9:03 AM

    Great collection, thanks for sharing! My favorite is… the Mouse – of course. :-)

  5. Reply Designer Renji June 19, 2011 at 11:12 AM

    Nice Post…………

  6. Reply Bro Akash December 10, 2011 at 7:17 AM

    more negative space logos and more..

  7. Reply Arek Dvornechuck November 19, 2016 at 2:22 PM

    Thanks. This is a great collection that consist of beautiful examples on negative space usage. I have put together well known logos that use negative space in their logos. If you are interested visit my blog at:


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