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Britney Danila

Why Google is ‘Taking Aim’ at Amazon’s Kindle Fire Rather Than the iPad

Google is expected to release its first tablet in the first half of the current year. There has been a lot of buzz going around regarding the launch of the new tablet by Google. Google fans are really excited about this new release as it is expected to offer something exceptional in the tablet market. However, according to latest reports Google’s new tablet will be aimed at competing with Amazon’s Kindle Fire instead of the tablet market leader Apple’s iPad.

The market dynamics suggest that this is a very smart move from Google because Amazon’s Kindle Fire is a new entrant in the market and still on its way to capturing the market share.

Android Powered Smartphones & Tablets

Recently Google has ventured well beyond just being the world’s largest search engine. Sure Google has introduced a new social network to compete with Facebook and Twitter, but the most noteworthy launch has been that of the Android operating system.

Google’s introduction of the operating system Android is an important milestone, as it has been the sole competing OS against Apple’s iOS.

In contrast to iOS, Android has been used by many hardware companies as an OS for their smartphones and tablets. In fact, it is the only most popular OS being used by all smartphone and tablet companies other than Apple and Nokia.

For more detailed comparison you can go through the smartphone and tablet listing on Broadband Expert website.

According to recent figures, Google has stated that more than 700,000 Android devices are activated around the world everyday. That is a whole lot more than Apple’s estimate of 190,000 iOS device activations per day. Actually, that is even a lot more than the number of babies born every day in the world!

iPad Rules the Tablet Market

Fueled by loyal followers, imaginative iPad app development and a user friendly platform, Apple has been ruling the tablet market since it was launched in 2010 worldwide. Since then many companies have released Android based tablets in the market, but to no vain. Just one look at the Broadband Expert’s website and you can see the variety of tablets that mobile carriers are providing with their packages. None has been able to do so much as to shake the tablet sector. Kindle Fire is the first tablet that has come even close to giving competition to iPad and makes a dent in its market share.

Google’s First Tablet

There hasn’t been any information released by Google regarding the launch date of its first tablet. There have also been no official statements regarding the slate PC’s specifications, price range or size.

The only recent official statement was given by Eric Schmidt, Chief Executive of Google, to an Italian newspaper in December last year regarding the upcoming release of the tablet. He only stated that Google was planning to release its first tablet in the first six months of 2012 and it will be of the highest quality.

According to the Taiwan-based newspaper DigiTimes in its latest report based on a supply chain source, Google’s first tablet could actually be releasing in the market this spring. The report also stated that the tablets size will be 7inches, which puts it directly in competition with Amazon’s Kindle Fire that is roughly the same size at 7.5 inches.

Even though there have been very little details regarding the specification of the upcoming tablet, one thing is for sure; the development process for the new device is well in motion. DigiTimes suggests that Google will be taking the same strategic approach it had taken with the development of its Nexus smartphones.

This Nexus-style tablet by Google is estimated to be released around March or April this year. The price estimates are that it will be standing just below $200 in the US market, making it a direct competitor of the Kindle Fire, as compared to the iPad.


Perhaps the reason for this is that Google sees Kindle Fire as a smaller competition in the tablet market and aims to eliminate that before it moves on to challenge Apple. Google surely wouldn’t want to have to deal with two strong competitors. After all, Kindle Fire has only been recently released and has only just started to gain popularity. From a strategic point of view it would be smarter and easier to wipe it out before it gains much popularity.

12 Tips to make Your iPhone 4S Battery Last Longer

iPhone 4S with the phenomenal Siri software is an amazing phone with an 8 megapixel camera, dual-core A5 chip, increased graphics processor, iOS 5 and so much more. Running on Apple’s latest operating system, the iPhone 4S has voice responsive software installed. Siri can be your personal assistant responding to your questions and carrying out the tasks you assign to it, unfortunately it can’t help you with any iPhone Repair activities though. iPhone 4S uses iCloud for unlimited storage of songs, pictures, videos, etc.

12 Tips to Saving Battery Life

With so much to offer it’s hard to believe that iPhone 4S would have any negative points. But it does: its battery life. The cell phone batteries drains easily before a full 8-hour workday is complete, which means that you have to charge it every few hours. Here are top 12 tips to help you conserve the battery life of your iPhone 4S for long hours.

  2. The iPhone 4S has an ambient light sensor that adjusts the screens brightness according to the lighting conditions of your surroundings. This saves battery by lowering the brightness in brighter places.

  4. If you keep your Wi-Fi on all the time it drains away the battery very fast because the phone constantly updates data from different installed applications. Bluetooth is a major battery drainer. So switch off Bluetooth and Wi-Fi when they are not in use. For better broadband packages log on to Broadband Expert.

  6. iPhone 4S uses its built-in Wi-Fi or GPS to track your current location. This helps you in obtaining directions to any place you want. Smart as it may be, it exhausts the battery pretty fast. Be sure to turn off the location service when you do not intend to use it.

  8. Activating the e-mail push service means that your iPhone 4S is connecting to your mobile network after short intervals to update your e-mail accounts. Instead of activating push e-mail and notification, you can choose to update it manually when you need to check for updates. This interval will in any case be longer than the short interval of push service.

  10. The EQ enhances the sound output by adjusting the bass and treble, but drains the battery much faster than just listening to songs does. For longer battery life try listening to songs without turning on the EQ.

  12. Setting the auto-lock timer to as less time as possible results in saving a lot of battery life in the long run because the phone sleeps earlier.

  14. Background application running all the time are the biggest battery drain for your iPhone 4S, so kill them. At times it is possible that you aren’t even aware what apps are running in the background, so make sure you check the task manager.

  16. Keeping the vibration setting on for receiving call and messages still makes sense. But there are a lot of other phone features that use the vibration and really affect the battery life, make sure you turn them off. When not keeping your phone in your pocket or purse, be sure to turn off the vibration for the ringer too.

  18. The iPhone 4S has a Time one feature that constantly updates the time by checking what time zone you are in. If you know you are staying in the same time zone then it is better to turn off this battery-draining feature and use it while travelling.

  20. The Diagnostics feature constantly sends reports to Apple while consuming your battery. Disable this feature to save battery life.

  22. The Siri uses GPS or Wi-Fi to work; it constantly needs to be connected to the web. If you don’t need it then use Siri less often.

  24. This is a silicone casing designed by Energizer for the iPhone 4/4S. It not only protects your phone but will also extend its battery life. The casing is charged and plugs into your iPhone. When its LED monitor senses that your iPhone’s battery is draining it will transfer the battery from the case to your iPhone charging it instantly. This amazing product can make your battery last almost twice as long.

Try out these tips and your iPhone 4S will surely have a longer battery life than it did before.

How Google Analyzes the SEO Structure of any Website

Google is the biggest, fastest and most advanced search engine in the world. It also has the most complex algorithm, enabling it to return search results that usually match closely with the user’s query in a very short space of time.

Bearing in mind that there are literally billions of websites on the internet, all interlinked in one way or another, it is a very complicated process to determine which sites will be the most relevant to the searcher and the order in which they should be displayed. Google has its own term for this – PageRank.

How It Works

Google’s overall methodology for ranking involves three separate processes: examining web pages, indexing them through SEO and eventually putting them into its SERPs (Search Engine Result Pages) in order of relevance.


The first part of the process is where individual web pages are ‘crawled’ by the ‘Googlebot’, which is assigned to ‘fetch’ information from web pages that have been updated or to find completely new ones to add to its index.

Google’s algorithm determines how often the process is carried out, on which pages and how many pages in total should be fetched for indexing. An important part of Googlebot’s work is noting new hyperlinks, as well as those which are dead or point towards bad territory, such as known spamming sites.


This part of the process is the one which takes the longest, as there is a huge amount of data for Google to evaluate based on Googlebot’s findings. In very simple terms, the index is compiled using all of the textual content Googlebot has identified and its location on an individual web page.

Textual content also applies to the HTML source code, hence the importance of accurate title tags, meta descriptions and ALT attributes. It is also worth noting at this point that Googlebot is unable to ‘read’ web pages built using frames, tables or those which are created in Flash.

Search Results

Google’s primary concern for its search results is relevance. Although overall relevance is determined by a minimum of 200 separate algorithmic factors, PageRank is a big part of the process.

PageRank was named after its developer, Larry Page and it is a link-analysis algorithm. In short, the algorithm is designed to assign a weighting number to each part of a set and place them in order of importance, with part of the algorithm being dedicated to identifying spam links (from known link farms) and discounting them.

In the context of search results, the weighting factor (PR1 to PR10) is relative to incoming hyperlinks. But it is not just the quantity of inbound links that has value, it is the quality of them as well. For example, one link from a relevant website with a high PageRank is worth more to the recipient than several links from a lower-ranked website. Results are eventually determined by several iterations of an extremely complex mathematical equation.


It is the sheer complexity of Google’s algorithmic capabilities which allow it to outshine some other search engines in the efficacy of its search results. Nobody knows for sure just how much importance is placed on any particular function of the algorithm, but most experts agree that PageRank and the ‘value’ of links definitely plays an important part.