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Michael Johnson

5 Benefits of Moving Your Business Abroad

Whether you’re running a one-man design company or a team of 500 people, you’ve probably considered a relocation at some point. If you’re seeking an ideal location for your business, you should be motivated by more than just pure wanderlust (although this is also a good reason to get up and go).

Moving your business abroad, or even just setting up another brand of your business in a foreign country, can bring massive benefits and increased growth potential to companies of every stripe, especially creative ones. From financial incentives to increased productivity, here are five benefits of moving your business abroad.

Discover New Opportunities

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Perhaps the most obvious point is that you’ll be entered an entirely untapped local market. Once you’ve exhausted your contacts, talent pools, and clients in your home region, moving your operation abroad can bring with it an entire country’s worth of opportunities. This is especially true if you’re working in design, as making a smart move can place you into the heart of a thriving design scene somewhere else, where you can thrive by filling a demand.

Receive Huge Incentives

Did you know that other countries actually really want you to start a business with them? In order to attract businesses and their customers, many countries offer huge tax breaks, grants, and subsidies to businesses willing to relocate. One particularly impressive example is Malta, which offers some of the most generous incentives for competitive businesses in the world, including the citizenship of a European country in some cases. That’s why world-leading tech companies like Mr Green have chosen in recent years to establish a base in Malta because few other places are friendlier to business.

Reduce Costs

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Especially if you’re in a highly-developed country, you may find that the costs of running your own business outweigh the benefits. Even the supposedly business-friendly United States has some of the most crushing business taxes and licensing laws in the world, which can easily suffocate even the most promising of businesses. Exploring your options to see how a relocation could save you tons of money, in the long run, could pay off massively.

Setting up part of your business somewhere where labor costs are much lower, such as China or Vietnam, which companies like Apple have done, could also see you save literally millions over the course of a few years. If you’re a smaller company or just one person, you’ll also benefit from moving somewhere where living costs and office or studio spaces are much cheaper.

Reinvigorate Your Company

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This is perhaps most relevant to those working in a creative sector. A move to an exciting new place full of different cultures can be just what you need to breathe new life into your company and to get the ideas flowing again. You’ll be able to start fresh and immerse yourself in an entirely new world of opportunities, all while doing something exciting and fulfilling with your life.

Starting a business abroad has never been easier. Any business owner or creative looking to broaden their horizons and expand their trade should consider doing it at least for a short period, as the benefits are too good to pass up.

Featured Image by Shridhar Gupta

Selling Your Work as Merchandise: How to Get Started

There are many ways to make money as a designer and a creative professional. The internet certainly makes getting clients from around the world easier, so there are more opportunities to pursue in this field. With a strong portfolio, you can even land a remote job and some of the best clients in the world.

Royalty Free Photo

Other ways to make money include selling your work, either in its digital form or as tangible merchandise like prints and tees. The latter can turn into a big business and getting started is easier than you think.

Tackle Production

Before you can start selling your own custom-designed merchandise, you need to figure out how to produce those products. There are basically two routes you can take right now. You can find a reliable print-on-demand service provider and start selling your products immediately. When a customer order comes in, you order the merchandise and have it shipped to the customer directly.

The second route is keeping the production of your merchandise in-house. You have more control over details such as the fabric used and how the colors are reproduced. However, you may not always be able to produce items due to manufacturing limitations. On the other hand, making some products for your inventory is cheaper in the long run.

Establish an Online Store

You can choose to sign up for a marketplace account as a way to start selling products immediately, but the best way to go is still setting up your own online storefront. This is because you can design the e-commerce site to really represent your brand and who you are as a designer.

The design part should be easy since you already know how to combine elements such as colors and illustrations into an attractive visual. When it comes to turning that design into a working e-commerce site and then optimizing the site for customers, services like www.bingdigital.com can help you.

Rather than doing everything yourself, having a team of web development experts assisting you through every step of the development process is the way to go. You can focus on creating great merchandise that sells while the web development team takes care of the website for you.

Tweak the User Experience

To get ahead of the competition, your e-commerce site needs to deliver the best customer experience possible. This means the checkout process needs to be seamless and easy to complete, and that orders are prepared and delivered in a timely manner. This is the actual challenge of running your own merchandise store.

Once again, you have the internet on your side. Many courier service providers now let you order shipping pick-ups online. You can also ask for prepaid shipping envelopes or boxes, which will make processing customers’ orders easier to handle.

To avoid unnecessary mistakes, try to automate most of the tasks in hand. Rather than making shipping labels manually, for example, you can print them out from Magento’s admin panel with the right plugin installed on the site.

The rest is all about marketing. Once you have products to sell, an online storefront for displaying them and taking customer orders, and a way to ship orders quickly, all you need to do is get potential customers to visit your site and start making money from selling your own merchandise.

Featured image by Krisztian Tabori

3 Tips for Finding the Perfect Font for Your Project

The fonts you use can have a surprising impact on how your designs are perceived. The font or typeface can affect how often your content is read and how well the message is absorbed. This means font matters in ways far beyond the way it fits into the overall aesthetics of the surrounding layout. Here are three tips for finding the perfect font for your project.

Simple Is Safe

Every graphic designer and website designer has a few outlandish typefaces they use on special occasions. However, 90% or more of the time, they’ll use what are called “safe” typefaces. These are simple fonts that are clear and legible so that they’re always easy to read. They are something that everyone can quickly read, so your message will always be absorbed. If you use a funky font that they have to figure out, you’ll likely lose your audience. This is why Open Sans gets used on presentations but funny and fancy fonts typically don’t.

Safe sans-serif fonts include Arial, Tahoma, and Helvetica. Safe serif fonts include Times New Roman and Palantino. All of these fonts are appropriate for any application since they display on the web with few to no issues.

Consider the Mood and the Purpose

If you put a funny font on a sign in a children’s play area, it fits the mood. However, if you tried to deliver a professional presentation with the same silly font, people will question your judgment. If you’re trying to convey a traditional, respectable vibe, go for an old-style typeface over a slick, modern one. When you’re sharing information, use a legible, formal typeface.

When you have the freedom to be whimsical or want to use a font to capture people’s attention, then you can choose something unusual. Some fonts like the Lobster Font aren’t for everyone but could work in some situations, so test it out to see what really works. Do experiment every once in a while, just to see if something is better than what you’re doing right now. Change up a headline or section break to see if it is actually an improvement.

Keep It Consistent

In general, you want to keep the same font across all of your content. However, you can use a new pictorial content to capture someone’s attention where warranted, just as you might inject a joke in your presentation to keep everyone alert and engaged. But never let the font upstage the actual content.

If you do choose multiple typefaces on the same page, make sure they have large, contrasting differences but can still look good together. Two slightly different fonts aren’t worth the effort, and you’d be better off choosing just one font for the whole page.

A general rule of thumb is to use fonts that have a similar X-height, stroke weight, time period or designer if you want to know they’ll look good when used together. That way there is a common look, though the fonts are different from each other. In short, the two fonts need to either contrast or correspond to look good together. Try using a pangram to evaluate how fonts look when combined on the same page before you throw the fonts together on a website or pamphlet.

The font you use can complement your webpage or printed flyer’s design, reinforce your intended message, and attract viewers or interfere with your end objectives. This makes finding the perfect font a necessity.

Featured image by Jeroen De Otter

How to Switch-Off After Work and Boost Your Productivity

In the modern working world, people wear the overworking habits like a badge of honor, however, your knack for staying in the office until 9pm and answering your emails late into the night does not make you a good employee. Research has shown that a happy employee is an efficient employee, and those that have perfected the art of a suitable work-life balance are 28% more productive than those who haven’t. A willingness to work all hours of the day and not draw a sharp distinction between your work life and your personal life can have a detrimental effect on your wellbeing, and impact your performance in a negative way.

The ideal way to stay productive is to make the most of your time in the office and to draw a line between your time in the workplace and your time outside of it. Here’s your brief guide to switching-off after the working day ends, and boosting your productivity as a result.

Relaxing by Simon Migaj

9 to 5 means 9 to 5

The most important way to keep a good line between work and personal life is to ensure you have a disciplined schedule and a firm cut-off point for when it is no longer acceptable to continue working. If you have standard US office hours of 9am to 5pm, then those are the hours you should be working, no more. Set a timer on your email account to make sure notifications are switched-off once you leave the office, and be firm with colleagues about when it is acceptable to discuss work. The important thing is to be assertive.

How to Transition from Work to Play

Switching-off after a busy day at work is easier said than done, so make sure that you have some tried and tested activities in place to do once you clock out, in order to ease your brain into a post-work mode. The best time to do this is during your commute home or during your first hour after work, and the best activity is a solitary one. You could try reading a book, or better yet, playing some online games to ease your mind. With the accessibility of online games and casino games, in particular, being more accessible than ever, simply popping open your laptop on the bus ride home and playing some table games at William Hill is an example of an easy way to erase the stresses of the day and get into a post-work state of mind. Working your post-work activity into your daily schedule is key, so make sure to keep at it until it feels like second nature.

Maintaining a Healthy Work-Life Balance

The internet giant Google has invested serious resources into establishing a work-life balance for their employees and has found that the happiest and most useful workers are the ones that can maintain that balance effortlessly. It usually takes a few weeks to be able to get into the habit of forgetting about work once your paid hours are over, so commitment and plenty of tried and tested activities are the ultimate way to go.

With hard work and exhaustion acquiring a position as a kind of status symbol, it’s more important than ever to remember that your real life is more important and that you should work to live, rather than living to work.

Featured image by Jeremy Bishop

For what Reason Would You Go to a Money related Mentor As opposed to a Budgetary Counsel?

Prior this year and right away before I surrendered my Money related Administrations Expert authorization to give budgetary counsel I met Bruce and Theresa, my long-standing customers of somewhere in the range of thirty years. The gathering was organized to state goodbye and to close our expert (yet not social) relationship, and to conclude their plans for their retirement.

The gathering went on for the greater part of the day, and while their funds were on the motivation and were managed, a significant part of the gathering spun around how they would live in retirement, what they could and ought to do, how they would keep up family ties, choices about their home and almost all parts of life in retirement. We likewise secured their association with cash, managing specifically with how to change their functioning life demeanor of sparing and reasonability to finding the mettle to invest their energy and cash on benefitting as much as possible from their lives in retirement. While I could show numerically that their pay and resources were more than adequate to enable them to carry on with a satisfied life in retirement, we needed to manage some profound enthusiastic squares to spending, specifically the dread that they would come up short on cash.

This was much more than money-related exhortation. It added up to ‘monetary life instructing’, a generally new expert field that regards cash and life as entwined and is really comprehensive in its approach. It is an approach I began to embrace in 2006 in the wake of preparing with the Kinder Foundation of Life Arranging in the US. In truth, a large portion of my customer intercessions from that point forward has been all-encompassing, instructing mediations. I have discovered that the training component is of far more noteworthy incentive to my customers than orchestrating money-related items, which, inside the setting of most monetary life designs, ought to be basic, minimal effort and commoditized.

Budgetary instructing is for everybody?

I have seen the noteworthy changes that money-related life training can achieve in customers, and I would contend that everybody needs a holistic mentor. As a general rule, the administration is less suited to what Ross Honeywill and Christopher Norton call ‘Traditionals’ and more suited to what they call the ‘New Monetary Request’ (NEO) (Honeywill, Ross, and Norton, Christopher (2012). One hundred thirteen million markets of one. Unique mark Methodologies.), and what James Alexander and the late Robert Duvall in their exploration for the dispatch of Zopa (the primary shared loaning business) called ‘Freeformers’ (Computerized Thought Pioneers: Robert Duvall, distributed by the Advanced Technique Counseling).

Two sorts of buyer

These qualifications are imperative with regards to a key idea about cash, which I will cover in a matter of seconds. In the first place, let’s think about the contrasts between the two gatherings. Honeywell and Norton portray ‘Traditionals’ as essentially intrigued by the arrangement, highlights and status. A sub-gathering of ‘Traditionals’ is ‘High Status Traditionals’ for whom status is the most elevated need. They refer to Donald Trump as the encapsulation of a High Status Customary.

Honeywill and Norton differentiate ‘Traditionals’ with NEOs. As indicated by the creators, NEOs purchase for legitimacy, provenance, uniqueness and revelation. They will probably begin their own particular business, are typically graduates, see the web as a ground-breaking instrument for streamlining their lives, comprehend contributing (cash and by and by), and are repelled by obvious utilization. They are exceedingly individual and express their own particular individual qualities through what they say, purchase, do and who they do it with.

Honeywill and Norton found NEOs in the US and expounded on them in 2012 yet Robert Duvall and James Alexander touched base at a comparable idea in the UK in the mid-2000s. In their exploration preceding propelling Zopa, Duvall, and Alexander distinguished a gathering of individuals they called ‘Freeformers’, another kind of shopper ‘characterized by their qualities and convictions, the decisions they make, where they spend their Cashfloat alternative. They decline to be characterized by anybody, they don’t confide in organizations or the state. They esteem realness in what they purchase and they need to lead “credible” lives.’ Duvall and Alexander saw these individuals as the center of an IT society in view of self-articulation, decision, flexibility, and distinction.

Two states of mind to cash

In my own particular vocation as a budgetary guide, organizer and mentor I have recognized two winning dispositions to cash. There are the individuals who consider cash to be an end in itself and the individuals who consider cash to be an unfortunate chore. I can’t confess to having done natty gritty research on this, yet I have seen enough to make a sensible suspicion, to be specific that it is the Traditional who consider cash to be an end in itself, and the Free formers consider cash to be an unfortunate obligation. (At the danger of disquieting Messrs.’ Honeywill and Norton and cognizant that NEOs and Freeformers are not the very same, I am will allude to both basically as Freeformers in whatever is left of this paper as I feel the word is a superior and more suggestive portrayal of the species than NEOs.)

In exceptionally broad terms, Traditional are resolved to profiting go beyond what many would consider possible by getting the best arrangements and highlights. Mentally, they compare cash with self-image and status. On the other hand, Freeformers utilize their cash to accomplish their uniqueness and credibility and to express their qualities. While they don’t spend totally independent of cost, their spending criteria are composed as far as genuineness, provenance, plan, uniqueness, and disclosure.

Mapping states of mind to life and cash

In my own particular experience, Traditionals react to money related guidance, however not monetary arranging or training, while Freeformers just begin to esteem budgetary exhortation when it is bolstered by an individual and remarkable life and budgetary arrangement conceived out of a profound instructing and arranging process.

Putting it another way, Freeformers comprehend that the connection amongst life and cash dives deep, so react well to training that tends to their life and cash. Traditional, then again, don’t harbor such a great association amongst life and cash, and are less inclined to react to the idea of ‘monetary life instructing.’ Traditional shape the key market for budgetary administrations establishments and bundled items, particularly those that give bargains (rebates/focused expenses), highlights (benefits designs with adaptability, for example) and status (high hazard, significant yields). Freeformers will probably choose a stage (an online support of total every one of their speculations and expense wrappers) and focus on choosing ventures to suit their qualities and objectives.

The range of assistance with individual funds

In the UK and different parts of the world, you would now be able to discover a wide range of types of assistance for your own funds. It’s a wide range with budgetary guidance toward one side and money related life training at the other. In the middle of, families and people can get to monetary arranging, direction, preparing, tutoring and instruction. Obviously, none of these are totally unrelated and a few firms or associations will give a blend so it is essential to comprehend what is accessible and the points of confinement and advantages of each.

Money related counsel

Money related counsel is item situated. In the UK the Money related Direct Expert (FCA), which controls individual budgetary counsel, characterizes monetary exhortation as guidance to purchase, offer or switch a monetary item. While there is an administrative necessity to ‘know your client’ and guarantee any exhortation is ‘appropriate’, the push of monetary guidance is the offer of items.

A money related consultant must be approved by the FCA and comply with its runbook.

Monetary arranging

Monetary arranging goes further than money-related exhortation. It expects to determine a customer’s short, medium and long-haul money related objectives and build up an arrangement to meet them. The arrangement ought to be thorough and comprehensive. It should cover all zones of the customer’s close to home and family funds and proposals in any piece of the arrangement ought to keep up the respectability of the arrangement all in all.

The Money related Arranging Norms Board (which sets the principles for the worldwide Affirmed Budgetary Arranging capability) characterizes a six-stage monetary arranging process:

  1. Build up and characterize the customer relationship.
  2. Gather the customer’s data.
  3. Break down and survey the customer’s money related status.
  4. Create monetary arranging suggestions and present them to the customer.
  5. Execute the monetary arranging proposals.
  6. Audit the customer’s circumstance.

Albeit one of the practices in Stage 2 is to ‘Distinguish the customer’s close to home and monetary targets, needs and needs’, the procedure is essentially about back as opposed to life.

Why Businesses Need to Embrace the Cashless Revolution

It has long been established that only a small fraction of the total number of money in the world today actually exists in physical cash form, with the most popular guess being about 8%. However, this is soon to be an even smaller percentage, as businesses, banks and governments have embraced the technological advancements that have allowed transactions to be carried out without the need for any cash, instead, using contactless card payments and transfer apps like Paypal and Transferwise.


Image by Jonas Leupe

One area which has been a little slow on the uptake in this regard has been smaller businesses, particularly in the US, which ranks among one of the worst countries in the developed world for the ease of cashless payments. In an increasingly digital world, it’s worth exploring some of the key advantages of making sure your business follows the trend and embraces the cashless revolution.

Efficiency & Convenience

This is probably the most tangible benefit of ensuring your business is equipped to handle a wide range of cashless payments. With tap and pay transactions now being the norm in most countries, one of the most noticeable improvements has been in the efficiency for the business and convenience for the customer. A contactless payment typically takes less than a second to process, while a cash payment can easily take up to a minute, meaning you’re driving up efficiency and, therefore, saving money.

It also makes all transactions easier to record, as they’ll be stored in multiple formats online and in an internal system, meaning that, when it comes to taxes, expenses, and budgets, it’ll be a much easier process than trawling through receipts.

A Global Customer Base

Ensuring you have multiple cashless payment systems in place expands your customer base exponentially, as people can pay for your goods and services from anywhere in the world.

Electronic forms of payment have become the norm in a huge range of global businesses, including casinos, which should tell you just how far along the cashless revolution is. As well as more traditional forms of cashless payment, casinos are also embracing the use of echecks, which work similarly to a physical check, in that the recipient will usually receive their funds a few days later, but it is done entirely electronically. This form of payment is a relatively recent frontier in the cashless economy and is becoming increasingly popular with businesses across the globe.


Featured image by Matthew Kwong

Whether you’re buying groceries via PayPal or using echecks with Canadian casinos, the ability to conduct transactions online from anywhere in the world is the defining consumer trend of the coming decade.

Some countries these days are virtually entirely cashless, such as Sweden and the Netherlands, so you can expect that increasingly large demographics of consumers will be growing accustomed to not carrying any cash with them at all, and you want to be prepared for that when they decide to walk into your business. It also allows people to pay for goods in whatever currency they want, rather than having to go through the long process of swapping your cash for local currency.

Security

In a world where cloud hacking is taking up more headline space than ever before, digital commerce might not seem like the safest port right now. However, your e-cash is always going to be significantly more secure than physical cash, which can be taken by virtually anybody in a wide variety of circumstances, from armed robbery to pickpocketing. Going cashless mitigates these risks, and with cybersecurity making bigger strides than ever, it seems that the future of risk-free finance is cashless.

There are endless reasons to go completely cashless, but make sure to speak with a financial advisor to see if it is the best fit for your business.

Featured image by Eaters Collective

How to Boost Profits for the Second Half of 2018

We’re hitting the mid-mark of this year and if your profit margins aren’t what you had hoped and predicted, it could be time to make some changes. You might automatically think cuts in personnel and the like will be the first thing we’d recommend and, although some cuts will likely have to be made, there are plenty of areas in your business that you could tweak ever so slightly and see bigger dividends.

In the end, it really is all about the bottom line if you want to stay in business. Wondering how to boost your company’s profits for the second half of 2018? Read on for some suggestions.

Take Advantage of Customer Referrals

If you don’t have a referral system in place, now is the time to start. If people are happy with your company and/or products, they’ll likely want to tell others anyway. Reward them for it, see their motivation to do so increase, and watch more money roll in.

Cut the Fluff

If you’re offering costly services and products that are losing you money, what are you waiting for? Go leaner on your offerings and streamline what you do sell. You should also do an audit of your workflows and systems and cut out any processes that aren’t working well.

As this Inc.com article notes, “Every dollar you save by eliminating the cost of things that don’t add value to your company or to your customer drops directly to your bottom line.”

And, as painful as it may be, employee cuts could be necessary, too. You might have to run a bit leaner until profits pick back up. It’s also crucial to hire the right people in the first place. Transunion’s new employment background check service, ShareAble for Hires, is an easy online screening solution that takes just minutes to complete. It might seem like an oxymoron to invest in a service like this when you’re trying to cut costs, but placing a great employee in an open position now could save you thousands in turnover costs down the line-and improve productivity (and therefore profitability) at the same time.

Up Your Marketing Game

While cutting might be the name of the game in most areas, marketing efforts are the ones you want to increase. Boost your presence on social media, as that is the biggest way to reach customers these days. Using a social media marketing company like Metric Theory to streamline your social media efforts.

And people always like to get something for free, so offer tutorials, webinars, and podcasts whenever possible. Make sure to use a CRM tool like Zoho to measure which marketing techniques are working, and which ones aren’t.

Put a Sales Hat on All Team Members

Even if you have a sales department, spreading the word about your company and its happenings shouldn’t lie solely on their shoulders. Give all your employees a reason to want to brag about where they work. Whether you have some folks head up roundtable discussions or you offer incentives to anyone who regularly posts pertinent items on social media, everyone in the whole company can and should become walking spokespeople. In fact, you should hire Millennials, as they are known for sharing a lot about their work and work lives on social media.

Negotiate With Suppliers

Suppliers will often offer discounts for paying in cash and/or paying in full, etc. Don’t be afraid to ask about perks that you should be getting for vendor loyalty. Also, be diligent about checking your supplier bills. While it might not be on purpose, there are many times suppliers overcharge for goods or services. Catching these errors could save you thousands of dollars.

Up Those Prices and/or Drop Those Discounts

This can be a last resort but you can’t count it out entirely, as this will help your profitability. Customers know that overhead increases and, although you might lose the odd customer, the boost in profit margin more than makes up for this.

As an alternative, you might think about ditching your discounts. As Guest Writer Brad Sugars notes on Entrepreneur.com, “I once coached a men’s clothing store that regularly ran a 20 percent off promotion on men’s suits. If someone bought a $500 suit, the store lost $100 in profit. I counseled instead to give away a $100 shirt that cost $50. Customers perceived it as the same dollar value, but the store retained more money (and margin).” This same kind of logic can really be applied to any business.

Looking to end the second half of 2018 on a profitable high note? Follow these tips and you’ll be amazed at how quickly your bottom line changes.

All Images by Raw Pixel

How to Create an Ideal Logo for Your Business?

You know you need a logo for your business today. After all, how else are you going to set yourself apart from the competition, and there is always competition no matter which industry yours belongs to. The question is- how do you create an ideal logo that looks professional and appealing but at the same time communicates your company’s vision and mission statements effortlessly?

There are many factors to consider when you want the perfect logo. These are:

1. Brand Fundamentals

Before you actually get to the design part, you must have a clear mission statement and the values you want to build your brand upon. This is because just creating a top-notch and beautiful logo won’t do much for your business unless there is a strong message backing it up.
The following are some of the most important questions you must ask yourself:

  • What problem is my company solving?
  • What is my target demographic (age range, gender, location, educational background, etc.)
  • What makes my company different than the others in the same industry?
  • What are my brand’s USPs?

2. The Perfect Logo Tool

Now that you know exactly what kind of brand you want to build, it’s time to pick a good logo designer software/platform.
There is a slew of logo designing software on the Internet. However, only a few are worthy of your time and investment. You must remember what is a logo used for and its significance in the success of your business. So, you may find many cheap or even free logo design software but if you want a professional design with some class, then you should choose a program like Tailor Brands which is powered by AI i.e. one of the most popular new-age technologies with a serious impact in the everyday lives of consumers.

Unlike other basic logo creators in the market which offer sub-par designs, Tailor Brands uses a proprietary algorithm that creates a unique logo design just for you. Since it’s based on several factors such as your brand’s name, industry, business description, etc. not only it’s apt for your needs, it’s different than every other logo out there. If that doesn’t convince you, it’s quite easy on the pockets too!

3. Simplicity

A company logo should be unique, there are no two ways to it. However, it doesn’t mean that you need to make it unnecessarily complicated just so it stands out. In fact, a professional logo is always simple yet effective.

The reason why simplicity is important in every logo is that only when there is less distraction in the design, the impact can be maximum. A simple logo can be identified by your target demographic quickly and it’s easy to put on your marketing entities (presentation slides, corporate gift items, business cards, pens, notepads, etc.)

4. Typography and Colors

When it comes to company logos, then typography alone can make a huge difference. There are many examples that you can check to understand why.
The thing is that typography represents the name of the brand so it’s often the highlight of the logo itself. In fact, you can greatly change the emotion of a logo by choosing a particular typography. Yep, you read it right- typography connote emotions!

The following are different emotions along with fonts that portray them best:

  • Feminine: Gigi, Kristen
  • Rude: Agency FB, Impact
  • Sad: Courier New, Impact
  • Happy: Comic Sans, Kristen

Similarly, the colors play a big role in logo designs too. Each color has a different impact. So, it’s important that you pick the fonts and colors wisely.

5. Timelessness

An ideal logo is “timeless”. So, your logo should look good today but then also after 10 years, and then 20 years, and so on. In other words, it should have that “classic” quality that makes it appealing irrespective of time and age. Popular examples to refer to for this include Coca-Cola, Google, Nike, etc.

Conclusion

If you want to take your company to the next level, then you must create a brand first. You can start by creating a professional logo for which the points above should help. Good luck!

Featured image by Raw Pixel

Can the World Function without the Internet?

There are now limited places in the world where a person can be without the internet. A bar, at the hospital, at church, at school. The internet is basically everywhere. It makes the world go round. And the world literally depends on the internet to function. Let’s try to think, can the world function without the internet?

For the younger generations, that’s so hard to imagine. For 21st century teens, the internet is life. Everything that they want is found on the internet. Look at the time that they spend on their cell phones. Their social life is now on social media networks like Facebook, Twitter, and the Gram. So, can they function without the internet…that’s most probably not likely.

Then again, the teens are not the only ones in the world. We also have the grandmothers and grandfathers. These people managed to survive way before the internet was here. So the question would be if they could do it, why can’t the teens of today do it too? Why can’t the youth remove the “media” and just be social? Have you notice that casinos depend on social media to advertise their table games and other exciting games.

Never Going to be the Same Again

The internet did make life a lot easier though. Its use brought with it internet banking, which means no more bank queues. Communicating with people around the world has been made easier because of the internet.

The internet came with easier shopping. Real money online casino games are a direct product of the internet.

The internet just made life easier, so easy that it makes it hard for the world to go round without the internet.

As much as the internet did make life easier, it also resulted in the need for new skills at a lot of jobs. The internet came with modernization and better equipment. Paving way machines. And machines make work faster and better. One machine could do the work of 15 men. Meaning more efficiency.
The internet also brought people closer together. Travelling was made simpler. Communication was made better.

So can the world function without the internet? Who knows…

Featured image by Raw Pixel