Creating a Colorful Vibrant Business Card
Every Designer definitely needs a Business Card or Information card of some sort, even if it’s just a piece of paper with your name and number on, ok well not just a piece of paper. A designer has to brand him/her self with uniqueness to catch a clients eye. Some designers go to the extent of having promotional pens that they give away with their business cards. They sure stand out above the rest.
I have written a tutorial that is really simple to follow to create yourself a really colorful and vibrant business Card. You could also visit PsPrint and learn how to create effective and excellent-looking business cards at a fraction of the cost!
Information about the cards:
Bleed Lines: 3mm and 1.5mm
Color Palette: PANTONE CMYK EC
Size: 90mm x 50mm at 300dpi – 1063px x 591px – 300dpi
I have prepared a template for you to download to follow the tutorial on, with 3mm and 1.5mm Bleed Lines, I have also prepared Layers to cover the Bleed Sections for preview sake. The layers have been named to full report as well.
Before we begin with the actual tutorial, make sure you have an idea of what your final product should look like, I would recommend sketching a bit, it works in most cases especially in branding yourself. Remember designing for yourself is much harder than designing for a client of any sort, the main problem is, “You will never be fully satisfied with the outcome.”
FILE: BUSINESS CARD TEMPLATE
You should have downloaded the template file located above and opened it in Photoshop by now. In front of you, you will see the Bleed Lines(Guide Lines, you can turn off the guide lines by hitting (Ctrl + H) or going to View>Extras) as well as the “Business Card Template with Creativeoverflow Text,” in the layers palette be sure to delete the folder called “Delete this.” When you have completed that, fill your background layer with any dark color, I used a Dark Grey(#1c1b1c) to Soft Grey(#343434) Radial Gradient, but you can seriously fill the background with any dark color. You should have something like this below.
Now that you have a background to work on, we will be moving on to the more time consuming steps, the Circles. Create a New layer(Shortcut: Ctrl + Shift + N) or (Layer>New>Layer) go to your toolbar and select your Ellipse Tool(Either press U or go to your Rectangle Tool and Click and hold down the mouse button till a little menu appears and select your ellipse tool.) Next we will be making 3 different sizes of circles, so first draw a Circle on your canvas; hold down Shift to make sure the circle is symmetric. Make sure you have a decent size circle for your first one; the first one is the largest circle of them all. Choose the color you want for your main circle, I chose white and for some I chose pink, it can be any color you want though.
Now that you have your big circle do the exact same thing as you did in Step 2 but, just make the circle a little bit smaller than the previous one, be sure to select the color that you want for that circle too. When you are done with creating your medium sized circle repeat Step 2 again and create yourself a small circle, choose the color that you want as well. You should have something like this below.
Now you have your circles that you can work with, here comes the lengthy part in the entire process. Choose a circle and select its layer, duplicate that layer and stack the circle with another color, now do the same with your other size circles as well. You Duplicate the Layer by hitting(Ctrl + J) or (Right Click on the layer and click Duplicate). Like I said this does take a while so be patient. Play around with the layers, changing their placing and visibility etc, Stacking the circles does take quite a while, Once you have proceeded to stacking quite a few circles, I would recommend adding some depth to them, so right click on one of your layers and click Blending Options. Choose Drop Shadow and Use the settings I have displayed below.
Without Drop Shadow:
Drop Shadow Settings:
With Drop Shadow:
Now that you have a nice stacking of circles, I want you to group all the circle layers. Create a new group by going to Layer>New>Group – you will see a folder appear in your layers tab now select all your circle layers and drag them into your new group. This helps to organize your different layers, especially if you are working with a big quantity of layers. Once you have grouped your circles, Right Click on the group folder and click Duplicate Group, now you have a duplicate of all those stacked circles, so now you move that around and rotate it or bend it, to fit to your scene, repeat that step a few times by duplicating the group and then moving it around to fill up your entire work space. This Is the outcome I got after Step 5. You don’t have to worry about the guide lines, just make sure everything inside of the guidelines are filled.
Time to work on the back of our Business Card. Go to File>Save As and save your file in a folder of your choice (Make sure you save it as a .psd). Now hide all your previous layers that you have created except the background. Go to Layer>New Fill Layer>Pattern – Name your pattern and hit OK – you will see that the background is suddenly covered in a pattern. Follow the Diagram I have below to find the Correct Pattern that I used for this Business Card called (Stone, it is a 80x80px repetitive pattern) You can hover over the texture to see its name. When you have found the Texture you just hit OK.
In this step we will be doing two things, we will be adding a Gradient Map and the Text. Select your top layer and go up to Layer>New Adjustment Layer>Gradient Map – The default should be Black to White, or White to Black. Make sure that your Gradient map Is Black to White and hit OK. Go to you Blending Options and set the Layers Blending Mode to Multiply. This will increase the contrast and decrease the Brightness. Now grab your Text tool or just hit ( T ) Click on the canvas, I selected the font Square721 BT with a size of 28pt(Points) and used this for the Name. Next I used Arial with a size of 11pt(Points) for the Job (Freelance Designer) I lowered the opacity of the layer down to 50% and lastly I used RNS Serial with a size of 7pt(points) for the Description(design.print.web) I also lowered the opacity of the layer down to 15%
In this step I used two of the groups of stacked circles, I made two of the groups visible and positioned them on the sides of the business card, so that they support the flow of the overall card, It gives you the feeling that the front Business Card’s circles wraps around the card and ends up at the back.
I hope you enjoyed this tutorial and that you learned something from it.
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