Creative Videos, Creative Media and White Board Video Trends

The development of creative videos is currently an ongoing trend for today’s marketers since the evolution break out of mobile apps for iPods and smartphones. What this means is that an individual’s (i.e., teacher, marketer, consumer or people in general) thoughts, ideas, and expressions through visualization can be developed on creative videos. Creative videos are actually attracting mobile users because videos tend to be convenient and eye-catching than reading just content.

In fact, more and more people are actually watching videos on their smartphones and other mobile devices, like laptops and tablets. With social media sites like Twitter and Linkedin, streaming videos is a smarter way for people to present products and services, and to send their message (e.g., resumes and curriculum vitae) in a much more professional manner. Therefore, it’s no wonder that creative videos for education have become a growing trend for students and teachers with the use of advancing technologies, software programs and mobile apps in both online and traditional classrooms.

For people who own businesses, creative videos for mobile apps brings in more traffic than content ads because consumers prefer visualization rather reading just content, says Jane Wakefield of the Technology Reporter, Feb. 2, 2015.

Whiteboard videos (i.e., explainer video or sketched video), for example, are developed as creative videos for educational purposes to help students learn and comprehend subjects in a more creative, innovative and fun way. In addition, these types of sketched videos are being developed for employee training in today’s learning organizations. Because video presentations are effective, organizations are developing videos to explain their mission and vision (business plan) to stakeholders. Other reasons businesses create cartoon animation and design whiteboard videos are to able to explain new product development using easy understandable sketches and illustrations to educate employees and stakeholders.
Photo by Jonathan Velasquez on Unsplash

Teachers, therefore, can create a whiteboard video to help motivate students to want to learn subjects in school in a more smarter and cooler way. Audio is a great feature as well when developing explainer/sketch videos for learning, explaining and presenting any type of subjects step-by-step. Below are just nine simple steps in developing a whiteboard video effectively to meet the intended objective and purpose for presenting a subject matter:

  • You first need a well-written script to define the message that you want your audience to take away.
  • Hire a professional voice-over artist, especially if the explainer video is being presented to top executives and stakeholders in organizations and educational institutions.
  • Define and sketching the imagery.
  • Revise and arrange the imagery into an impressive and fun illustration to keep the audience’s attention to want to watch the video to the end.
  • Draw and create guidelines for eye-catching contrast effects throughout your sketch video.
  • Record the video by drawing illustrations on camera.
  • Sync the audio and video after shooting after the audio is complete.
  • Add music, but be sure to seek proper licensing of music if developing your explainer video for commercial purposes.
  • Test, and then export, present and share your whiteboard video to your audience.

“Universities, schools, other educational establishments, and even museums are realizing the potential of whiteboard animation as a teaching aid,” says Paul Lewis of eLearning Industry online, May 2, 2017. He states that most people enjoy the visualization in explainer/sketch videos because it gets the message across effectively and because visuals are entertaining. “Viewers will retain your message – which is paramount,” says Lewis.

Creative media, on the other hand, involves being able to have creative writing, game media (i.e., game design) and/or interaction design (e.g., digital sounds, images and motion, and involves people interacting and working together) skills. Other creative media skills include film and video or even art and design competencies to build and share creative works on social media sites like Facebook and Instagram. With continuous trends of creative videos and creative media, e-marketers are drawing the attention of consumers through video ads.

Featured image: By on Unsplash

Michael keeps himself busy by writing about design, arts, psychology, and how they intertwine. He grew up in a small town in Montana and now resides in Austin with his wife and dog, Bailey.