Get Creative with your Payment Options
Getting customers to spend money in your new store is made all the more difficult by a ham-fisted approach to payment options. With all the different processing services on the market, though, it’s a problem that doesn’t need to exist. Here’s a quick look at several different payment methods, from Visa to Bitcoin.
It’s hard to argue against accepting debit and credit cards like Visa and MasterCard but they are just two of several options that your customers might turn up with. For example, if you’re marketing to Asian countries like Japan, accepting the JCB (Japan Credit Bureau) card is a prudent decision; there’s also UnionPay in China and Maestro, a subsidiary of MasterCard on the global market.
The high-tech options like PayPal are becoming increasingly popular – even offline. The former made a prediction that didn’t pay off earlier this decade (that shoppers would no longer need wallets by 2016) but the office crystal ball isn’t too far from the truth, especially with Apple and Android Pay gaining users this year in particular.
Tim Cook’s Apple takes the cake for the expansion of their digital wallet service, adding a million users a week, a boom that equates to a 500% rise in September alone over the whole of last year. If you hadn’t been considering functionality for mobile wallets, now might be the time to start.
MrSpin is a casino company that gives customers the option of paying by phone bill. It’s a bit of an analog method in a world where digital wallets like PayPal are the norm but it’s still one of the most convenient ways for customers to pay. Instead of forking over money for their games straight away, visitors to MrSpin can deposit by phone and pay at the end of the month instead.
The casino sector is also notable for its dedication to cryptocurrencies like Litecoin and Dogecoin. The rationale behind their use makes a lot of sense – consumers benefit from immediate transaction speeds, irreversible payments, and better privacy than with fiat currencies. It can be a bit of a chore to get started, though, with the necessity of currency conversion.
Bitcoin, another cryptocurrency, is a great choice if your customers happen to live in developing markets in South America and Asia as the currency isn’t regulated, meaning that banks and credit card companies can’t impose heavy fees on top of purchases. Bitcoin was recently picked up by Gabe Newell’s Steam platform for this reason.
Returning to PayPal-style services, a similar option exists in Skrill. Skrill is a digital payment service that’s heavily involved in gaming and online gambling. However, it’s a bit of an effort to recommend one over the other – both are accepted in around 200 countries and, while Skrill has a VIP scheme and less expensive fees, PayPal has established trust with consumers and a wider network of companies that accept it.
As a final point, ask your customers how they like to spend their money. There’s no point pushing JCB in North America, for example, when people are much more likely to have an American Express card. The right (or wrong) payment options can make a huge difference to profits, representing a gateway between your business and consumers’ money.
Have a look at similar stores and ventures – what kind of payment options do they offer?