Hyundai Motor – Showroom Product Guide Design Case Study
It’s always great to see designers who have passion for their work develop and create quality products for companies out there. In this case I’m referring to D.FY Inc creative agency based in Korea. They cater for high profile clients in need of quality product display creation, motion graphics, illustrations and digital web experiences. The serve clients like Samsung, Fidelity, Hyundai and more. Their level of attention to detail is mind blowing and is definitely an inspiration for fellow designers alike.
Check out the production case study for the Hyundai Motor group below.
Web: www.dfy.co.kr
Twitter: @Gosary
Facebook: Gwonsoongyu
Check out the project on Behance here
Vehicle Visual
Each features to serve the message with the point was vehicle image. So that we select the most appropriate image from the photo library and related resources that received. The chosen images were retouched more beautiful, more refined and more luxurious.
Create whole different Life style
As the most significant factors of each vehicle exterior and interior must be shown different concept and lifestyle, we create completely different theme that never seen before.
The Evolution of the Visualizing
The main visual image retouching process consists of three steps.
In this project, we visualized 7 main vehicles and finished 22 kinds of lifestyle.
Interaction
In sub contents, we could transferred more clearly with reviving the style and characteristic features by simple interactive function. We established unique device to emphasized the style of the vehicle once more, which are the most appearance of the vehicle features that headlights, side mirrors, rear light in the visual light on / off button.
Graphic Features
To visualize the vehicle features, we expressed clearly and easily by highly using 3D modeling and sub graphics.
Dynamic Graphics
By showing image of vehicles or magnified parts, we pursue sophisticated and premium quality. Also, we approach by designing a three-dimensional composition escape from the equilibrium configuration. We’ve created a photo realistic environment that can helps to understand the function by designing the traffic lane and vehicles movement.
Language of Visualization
In order to give the core message of highlights in each vehicle page, we newly design the concise and effective icon.
SNS Power
Through using the benefits of social network marketing, users or fans were able to comment via Twitter of Facebook SNS.
Conclude
22 main visual for total of seven vehicles were directed. (Flagship models of Azera, Elantra, i40, Tucson/ix35, Accent, Sonata, Veloster) Hyundai motor showrooms page were carried out about 6 months and as the large-scale projects, it was able to finish all the best from each of his area with multiple partners.
Hope you enjoyed the quality process seen above.
Let us know in the comments.
Thank you.
