Key Factors Every Business Website Should Have to Effectively Draw Attention

As you create your business website, it is extremely important that you do everything possible to draw viewers’ attention to keep them there as long as possible and to encourage them to return. You obviously want to make sure you have good, quality content and emphasize your products or services to make money, but you may be wondering what other things you could do to effectively draw customers’ attention to your website without having flyer printing or anything else done.

In fact, there are many things you could do to draw this attention, but what you must realize is that not every business should use all of these techniques. Every business is different, and what may work for another business in your industry may not be the best thing for your website. Before you decide to use any of these tips, make sure that you think about your target customer: what they will like and what they won’t like. Then choose which techniques you will use.

Choose an effective title


If a potential customer searches for something relating to your business, but they don’t find a page on your website, the titles of your pages may not be effective enough. You want the view to immediately know that they are in the right place to find the thing they have been searching for. You also want to attract their attention with a title that is interesting and exciting. From there, you need to make sure that all of the text on that particular page is directly related to the catchy title you have chosen. It is very irritating to a customer when they feel that they have found exactly what they have been searching for when they see a title and then realize that the content of the page has nothing to do with that title.

Try changing the font


As simple as this may seem, the size or type of font you use can attract a lot of attention to your website. A larger size font on headings and subtitles will let the customer know what is really important on the page. You will want to make sure the important text doesn’t completely overpower the rest of the text. On the other hand, a small change in font that isn’t noticeable to the average customer won’t do you any good either. Decide on your standard font sizes for your regular text, headings, important information, etc. before you activate your site. Then you will always know exactly what font size to use in any situation.

You could also decide to change the style or color of the font to draw attention to a particular word or group of words on a page. Red is a very noticeable color change if this fits with what you are trying to portray, and changing the “family” of your font (i.e. changing from sans-serif to serif) will also draw some attention to a reader. Another option you may have already considered is using bold or italicized text to make a point. These techniques may seem a bit obvious, but they are no less effective than any other technique listed here.

Content is always the key


As I said before, you need to make sure the content of your website relates to the title of the page. However, this isn’t the only thing you should be thinking about while creating your site. You should also make sure the content is informative and entertaining. If you don’t tell your viewers enough relevant information about your business or if all of the content on each page is dull and boring, the reader will move on to the next site, which could very well be your competitor.

When people are reading online, they tend to skim through each page to try to find what they are looking for as quickly as possible. To make sure they can easily do this, use short paragraphs and sub titles so they can easily see the information they need.

Once you have created your website, you should always encourage feedback from your customers and listen to what they have to say. If a majority of them think that something is wrong with your website, fix the problem as soon as possible. Continue to try new things to attract new customers and draw attention to your business.

Brooke Dennison is an author who writes guest posts on the topics of business, marketing, credit cards, and personal finance. Additionally, she works for a website that focuses on educating readers about small business credit cards.

3 Comments
  1. Reply Justin January 3, 2012 at 5:13 AM

    I feel like content is very very important when it comes to drawing attention to your website. Search engine optimization is also very important. I always make sure to take care of it!

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