Logo Design: Tips, Tutorials and Inspiration

It doesn’t matter what type of business you run: a bakery from your home kitchen, a shoe shining stand on the street or a multi-million dollar corporation. All of these businesses have one essential thing in common and that is a Logo for the business to be known by. Logos are important for your business in order to be identified in the field. Most of the times a logo is all a customer has to see in order for them to decide if they will by buying the products or making use of your services.

That is why attention has to be garnered towards your businesses logo. The reason for this article is to push some tips, tutorials and inspiration your way in order for you to fully understand how vitally important a logo is to a business and that it isn’t just something you can rush. These things take time to perfect and with that creativity comes hand in hand as well. Let’s have a look at the main topics in this article.

Tips


Simple is sometimes better
A complex logo can be difficult to reproduce and more importantly, difficult to remember. Better to have a simple logo for your main design, and a souped-up version (like a beauty shot for example) when a more complex version is appropriate, and/or the reproduction medium allows. –source

Your logo is for your audience
Naturally, you want to like your logo (we’ve know lots of times were people are reluctant to use their logo as they no longer ‘like’ it). On the other hand, keep in mind that your logo is to appeal to your customers, and should be created with them in mind. You may be the most conservative person on the planet, but if you’re trying to market to the hip-hop crowd, your sensibilities are probably different than your ‘audience’. A logo that you ‘like’ probably won’t appeal to them. –source

Not every logo needs a symbol??
Sometimes a client just needs a professional wordmark to identify their business. Don’t be afraid to ask what they think. -source

A simple logo aids recognition??
Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Look at the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC etc. Their logos look simple and are easier to recognize because of it. –source

Learn what a logo is and what it represents
Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, color, and / or images.

A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job. –source

Understand that your logo is just the beginning
True, it’s an important beginning, but a beginning never the less. Don’t expect your logo to single-handedly develop your company’s ‘brand’. Far from it. It is only by repeated use of your logo, combined with graphical elements (your marketing artwork, ads, etc) as well as the old-fashioned stuff (business ethic, customer service, etc) that will create your ‘brand’ or corporate image. Having said that, however, your new logo is the corner stone of these efforts, and its pretty important to get it right. –source

Tutorials

Dache: Logo Design Process – Web Designer Wall

Sikbox Logo Design Process – Abduzeedo

Logo Design Process and Walkthrough for Vivid Ways – Spoon Graphics

How to Design a Logotype from Conception to Completion – Spoon Graphics

Create a clean retro badge in Adobe Illustrator – Denis Designs

Use Illustrator to Create a Fun, 3D, Character Logo – Vector Tuts+

Obama Logo Tutorial – Click Pop Media

Create a Sewed Adidas Logo – VforVectors

Compiled Tutorial Lists on Other Blogs

Inspiration

Bonus: Here’s an infographic to help you see what is available and where there is to do around the city of Chicago.

Conclusion

I hope that you were able to draw some inspiration and understanding from this post and that you were able to find some new tutorials to keep yourself busy with. Remember to think outside the box! Good luck.

Jacques is an Entrepreneur and Founder of the An1ken Group. He recently launched a daily vlog on Youtube — JacquesvhTV. He started Creativeoverflow in 2009 as a hub for creatives. Connect with him: Jacquesvh.com - @Jacquesvh - Facebook - Instagram - Pinterest

10 Comments
  1. Reply Jenn Staz August 29, 2011 at 11:19 PM

    Fantastic post with a lot of great sources. I appreciate the tutorials thrown in there, too!

  2. Reply JM August 31, 2011 at 11:25 PM

    I love them all, great ideas

  3. Reply Fellow logo designer from Norway September 4, 2011 at 7:52 AM

    Great post van Heerden! I don’t know if it fits into the intro or not (might be off topic), but I think that a logo to business is like a face to human. Just like a kind face, “bold” face (in lack of a better word), old or young gives the viewer certain feelings, the logo does so as well. And evolutionary, we’re not programmed to have categories for non-living organizations (I am darwinist to the bone, but that’s how I view it), so thereby the logo design “becomes the face”.

    I like the KISS principle you discuss in the first paragraph under Tips. Keep the good work up!

  4. Reply Binny September 17, 2011 at 4:45 PM

    Every Logo does not require a symbol but a symbol but surely a symbol would be easy to remember and identify.
    I think a logo should have a symbol, or maybe a letter with a different font.

  5. Reply fotoclipping.com December 26, 2011 at 11:30 AM

    wow!! amazing..fantastic collection…love it…

  6. Reply Logo Design March 7, 2012 at 9:29 AM

    Great collection of logo design tutorials, which is so inspiring to me!
    Nice to see this posting here:)

  7. Reply Nadeem Ahmad April 2, 2012 at 1:10 PM

    A helpful site for creation of  own logo

  8. Reply click4logo.com May 30, 2012 at 9:51 AM

    nice post..there is somer amazingly dsesigned logo..hattof to designere…i will try to maske such kind of logo for http://www.click4logo.com

  9. Reply yepi January 14, 2013 at 10:55 AM

    seems I learned a lot with this article

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