Logo Design: Tips, Tutorials and Inspiration
It doesn’t matter what type of business you run: a bakery from your home kitchen, a shoe shining stand on the street or a multi-million dollar corporation. All of these businesses have one essential thing in common and that is a Logo for the business to be known by. Logos are important for your business in order to be identified in the field. Most of the times a logo is all a customer has to see in order for them to decide if they will by buying the products or making use of your services.
That is why attention has to be garnered towards your businesses logo. The reason for this article is to push some tips, tutorials and inspiration your way in order for you to fully understand how vitally important a logo is to a business and that it isn’t just something you can rush. These things take time to perfect and with that creativity comes hand in hand as well. Let’s have a look at the main topics in this article.
Simple is sometimes better
A complex logo can be difficult to reproduce and more importantly, difficult to remember. Better to have a simple logo for your main design, and a souped-up version (like a beauty shot for example) when a more complex version is appropriate, and/or the reproduction medium allows. –source
Your logo is for your audience
Naturally, you want to like your logo (we’ve know lots of times were people are reluctant to use their logo as they no longer ‘like’ it). On the other hand, keep in mind that your logo is to appeal to your customers, and should be created with them in mind. You may be the most conservative person on the planet, but if you’re trying to market to the hip-hop crowd, your sensibilities are probably different than your ‘audience’. A logo that you ‘like’ probably won’t appeal to them. –source
Not every logo needs a symbol??
Sometimes a client just needs a professional wordmark to identify their business. Don’t be afraid to ask what they think. -source
A simple logo aids recognition??
Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Look at the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC etc. Their logos look simple and are easier to recognize because of it. –source
Learn what a logo is and what it represents
Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, color, and / or images.
A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job. –source
Understand that your logo is just the beginning
True, it’s an important beginning, but a beginning never the less. Don’t expect your logo to single-handedly develop your company’s ‘brand’. Far from it. It is only by repeated use of your logo, combined with graphical elements (your marketing artwork, ads, etc) as well as the old-fashioned stuff (business ethic, customer service, etc) that will create your ‘brand’ or corporate image. Having said that, however, your new logo is the corner stone of these efforts, and its pretty important to get it right. –source
Compiled Tutorial Lists on Other Blogs
- 30 Best Written And Explained Logo Design Tutorials – 1st Webdesigner
- 60+ Beautiful Logo Design Tutorials And Resources – Smashing Magazine
- 70 Excellent Logo Design Tutorials and Resources – Six Revisions
- 30 Excellent Logo Design Tutorials And Walkthroughs – Spyre Studios
- 20 Dextrous Adobe Illustrator Logo Design Tutorials – Slodive
I hope that you were able to draw some inspiration and understanding from this post and that you were able to find some new tutorials to keep yourself busy with. Remember to think outside the box! Good luck.