PPC Advertising & SEO: Which is More Important for Your Ecommerce Store

Getting to the top of the Google search page is important. There are a number of ways your business can achieve search engine dominance. Search engine optimization and pay-per-click campaigns are some of the most effective tools in a business owner’s marketing arsenal.

Finding out which one of these marketing methods is better is not nearly as easy as you think. Implementing the use of both of these marketing techniques is the best way to get more bang for your buck. Choosing an e-commerce platform that has a variety of SEO tools is important and can help you optimize your site with ease.

Read below to find out more about SEO and PPC and which one may be the best fit for your needs.

Search Engine Optimization Garners Results

When trying to rise in the Google ranks, your e-commerce site will need to feature the right keywords. Targeting the content on your website with keywords is the only way to get the attention you are after. In recent years, long-tail keywords have become increasingly important.

Most search engine users know specifically what they are looking for and will use long-tail keywords to find it. Trying to compete with larger corporations who have large marketing budgets is difficult without the implementation of a long-tail keyword strategy. Utilizing the power of fully hosted enterprise e-commerce solutions like Shopify is the best way to make your site SEO-friendly. Shopify gives you built-in SEO features and advanced e-commerce analytics needed to make your site a success.

The Use of Pay-Per-Click

The pay-per-click campaigns offered by Google allow you to put your ads at the top of relevant pages. The money you pay will guarantee you a certain amount of clicks, but these clicks do not always lead to conversions. For small to medium-sized businesses, using PPC is a great way to test out new keywords and geo-target their marketing efforts.

In order to really compete in the pay-per-click market, you will need to have a decent marketing budget to work with. Many larger corporations have this type of advertising wrapped up due to the amount of capital they are able to sink into it.

Implementing the Use of Social Media

Another very powerful tool to use when trying to garner more search engine attention for your website is social media. Before you get on social media, you need to think what type of platforms your target customer is using. Using social media to connect with customers and humanize your company can have a variety of benefits.

By putting links to products on your e-commerce site on social media platforms, you will be able to create more traffic in the process. Your main goal with social media should be luring customers to your site where they can browse all of the products you offer.

The Bottom Line

When looking at these marketing methods objectively, it is clear to see SEO wins out. Using SEO is a great way to get results without having to invest a lot of money. Keep in mind that SEO will usually take some time to show results, which is why using PPC and social media is important. Finding new and innovative ways to drive traffic to your site is the end goal.

Finding the right balance between SEO, PPC, and social media marketing is important and will take some time. If you are like most business owners, then finding the time to invest in marketing your business is difficult. Seeking out help from knowledgeable marketing professionals with a proven track record is important. Getting this type of professional is the best way to get the results you are after.