Quick Tips: Upping Your eCommerce Store’s Sophistication

With so much competition out there for eCommerce stores, it’s important to find ways to make your store stand out. It’s also important to find ways to make people realize the value of the product that you are offering. One of the ways that you can do this is by increasing the appearance of sophistication on your eCommerce store.

A number of the web design trends for 2013 all relate to this growing trend of sophistication. By incorporating these into your web design, you can help to increase the perceived value that consumers have for your website. What type of implementations am I talking about? See the 4 quick tips below.

Sliding Web Panels

One of the biggest trends is the sliding web panels. This particular trend was made popular by a number of the latest Apple app releases and advertisements relating to the Apple products. Even though they are not significantly different from traditional page markers, consumers see them as having higher value. This makes a huge difference in the viewing experience, and you can see it in various high end Shopify stores.

Continuous Browsing

Pinterest popularized the continuous browsing experience. They also magnified sales of numerous businesses advertising their products by more than 10 times, according to “All About Pinterest.” A great deal of this was attributed to the continuous browsing experience that Pinterest offers. Because of continuous browsing, there is nothing to pull the consumer out of the experience. This increases the likelihood of impulse spending. At the same time, it makes your viewers think that your website is of a higher quality because it is different from the traditional page by page eCommerce store option.

Toggle Web Interfaces

The ability to toggle the web interface developed for mobile devices so that they could leave more room for the viewing screen. But the summer 2013 web design for eCommerce stores is all about clean and seamless viewing experiences. This means that the ability to toggle the web interface is becoming popular even on traditional websites. What this means is that consumers can choose to make the options, the menu, and everything but the images and information about the product disappear with a click. This is most effective when it is paired with the continuous browsing. It provides a simple viewing experience that makes it easier than ever for the customer to be immersed in the product and marveling at the value of the product you offer.

Flat Color Schemes

Flat color schemes is another mobile web design trend that is spilling over into traditional websites. It started out as a way to save on design space and to make mobile websites start up faster. However, once again, Apple has set the stage by transitioning its web pages into a flat color scheme. This particular color scheme is not about variance, depth, or hue. It is simplified, and it gives the appearance of sleek sophistication. Most of the time, the color palette does not exceed four colors. In some cases, it may have only one in addition to the black and white.

Hope you can relate to the quick tips listed above? If you have any questions or suggestions, tell us in the comments.

Featured Image: Concept of e-commerce on Shutterstock

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