7 Elements of a Great Movie Poster Design

Big movies are a huge business, as the recent success of films such as Avatar and The Dark Knight suggests.Billion-dollar revenue figures aren’t all that uncommon today in cinema, placing many major movies alongside companies such as Facebook when it comes to revenue.

With so much riding on a film’s success, marketing one is a massive opportunity for creative designers. We’ve looked at some of the most effective film marketing materials out there – the promo posters that have been used on modern releases and older movies – and established some key elements that have contributed to their success.

These aren’t just commercial successes either – everything from smaller cult movies to huge blockbusters benefits from these 7 simple movie poster design elements.

Credits: Green Lantern Movie Poster by Hyzak

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One Comment
  1. Reply Amanda Stone February 24, 2011 at 9:12 PM

    I’m surprised that nothing was mentioned about the movie poster typeface, trajon. Poster designers can’t seem to get enough of that one.

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