Suggestions On Creating An Effective Logo
One of the most important things that matter in business promotion is an eye catching logo of the concerned venture. Having an effective logo is critical in advertising and marketing your company correctly. Be it through brass sign letters, magazines, billboards, online postcard printing or even packaging. You need a logo that attracts attention and keeps it. Let’s learn how we can create an effective logo. This article covers the essentials, the design process and tips on how to settle pricing apart from providing you with some handy tips. Still, no matter how much perfection you employ in creating a logo, there is always room for improvement.
Concept of Logo
It is important to first understand the concept and purpose of logo before designing one. A logo is the recognition of a company or product and created in the form of a flag, symbol, signature or a mark. A logo does not describe a business nor does it sell the company. The characteristic of the business or product is conveyed through a logo. The objective of logos is to identify and not to explain. The appearance of a logo is not more important than what it means.
Logo Designing and Names of People
The concept of recognizing people is same when it comes to logo designing. People remember us by our names like Peter, Bob, Kate etc. as compared to descriptions like “girl with blonde hair who always wear pony tails”. Similarly, a logo is not supposed to fully explain about the business but it is intended to identify the business in a simple way which could be retained in the memory.
A logo has to be retained in the mind and to form some familiarity before its benefits can be actually reaped. It is just like remembering people’s names before we can identify them. A logo is the simplest way to identify a business or product.
Some important tips you should consider for creating an effective logo:
Mind retention
One should be easily able to memorize a logo which depends on its simplicity. An appropriate logo with a simple design can make it memorable.
Uniqueness
For a logo to be effective it should carry some uniqueness or surprising feature without overdoing anything. Hence the purpose of a good logo design should be versatility.
Lasting
A good logo is one which is able to cast a spell even after a considerable time. It should be futuristic and able to appeal even after 10 or more years.
Versatility
A logo should carry versatility. It should be consistent with scores of mediums and applications.
Appropriateness
Whatever the business or product for which you are creating a logo, the logo should have the capacity to match.
