Why Google created Buzz

Is there really a buzz, or is this just another way of make sure that we never see sunlight? I am a huge fan of Google and I think that search is getting better by the day. Some of Google’s apps have literally change my life and the way I do business.

Having recently read two books on Google, Googled by Ken Auletta and The Google Story by David A. Vise and Mark Malseed I understand their obsession with analyzing information. It therefore came as no surprise that Google tried to purchase Twitter (that is a real-time pool of information). Having been unsuccessful in acquiring Twitter Google has now built their own, Google Buzz.

They did not implement this in any subtle way either, they forced in onto their current user by building the app straight into the Gmail user interface. Unlike hundreds of other Google apps that we have never heard about Google Buzz is been forced on us, somehow giving me the feeling of desperation on the part of Google, not inspiration.

For some reason I do not think that Buzz was designed with us, the users in mind. Google designed this with their own self interest in real-time search in mind. For more on Google’s reasoning behind Buzz, Watch Kevin Rose’s Video log.

That said, I’m always eager to try new technologies, so I signed up and added a couple of people that I am already following on Twitter and Facebook. Google Buzz seems to be based on a “Forum” type of setup(for lack of geek speak). It didn’t take long for the post to fill up with page after page of comments and replies. I scanned through them and after a week, I closed my account. I’m sorry but I don’t have the time to invest in Google Buzz. Its to much useless information that does not add value.

I’ve found a lot of value in Twitter. It is a great way to link up with like minded individuals and share short SMS like snippets of information. Facebook has helped me rekindle relationship with long lost friend, and have really made it easy to grow relationship with people. These apps have enriched my life and have added value.

I can’t find any value that Google Buzz is going to add to my already information overloaded life. Even down to Google’s intro video clip(that they have now replaced) “If you are thinking of Butterflies, Post in on Buzz, so that your followers can think of butterflies too.” – it appears that their is no real value here, just another time waster.

When it comes to technology I subscribe to Tim Ferriss’s delegate, automate and eliminate view on life. It is so easy to get distracted by social media, and miss out on living real life, that I would have to give buzz a thumbs down.

If anyone would like to enlighten my highly uninformed opinion of Google Buzz and how it can add value to my business and life, or what it can do better than Twitter of Facebook, please let me know.

Photos courtesy of Shutterstock.com

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  1. Reply JSM March 22, 2010 at 2:27 PM

    Ha, yeah … totally agree. I think I used Buzz for about a day. Don’t see the point of it really.

  2. Reply Claude Sammut March 22, 2010 at 4:07 PM

    Would agree with your comments. Why use buzz if I have twitter?
    .-= Claude Sammut´s last blog ..Microsoft warns of malicious antivirus, ‘Security Essentials 2010’ =-.

  3. Reply Micky March 22, 2010 at 4:35 PM

    Facebook and Twitter are interesting because they have built up their user base over the years. Buzz is not much use to you or to me now because its user base is still building up. I’m pretty confident that Buzz will become useful and interesting in a couple of years. Meanwhile, I’m posting my stuff, investing my time and building my follower base there. Social networking is like cooking, some people like instant or fast food and some like to invest some time in cooking a yummy casserole, everyone is different.

  4. Reply Oliver March 22, 2010 at 10:09 PM

    Great reading. Same to me.

  5. Reply Logobird Designs March 23, 2010 at 8:07 AM

    Agree with you 110% on this one Jurie. I don’t know whether it is something about the way Google forced it upon us or whether it is just simply a poor product, but I just don’t like buzz.
    It will be interesting to see how it evolves over the years. I guess time will tell.
    .-= Logobird Designs´s last blog ..Beyond the Brief – Undertanding a Logo Design Client =-.

  6. Reply Tomas B. March 23, 2010 at 12:11 PM

    Great post Jurie. I agree with you!

  7. Reply Mihai O. March 24, 2010 at 1:08 AM

    Same as JSM, don’t see the point for creating Google Buzz ;)
    .-= Mihai O.´s last blog ..Over 100 Blogs Which You Should Follow =-.

  8. Reply jeyaONE! March 24, 2010 at 2:34 AM

    I agree. Integrating it into the Gmail user interface was a bad idea. Not everyone has Gmail.

    From what I understand was that they originally tested and used Buzz on Google employees a year before they launched it.

    I am also surprised it launched without being a beta. That is strange. Plus all the hiccups with privacy at first.

    And what is up with Mashable still supporting Buzz? How long do you give before they remove those silly buttons?

    Anyways good article Jurie. I can’t wait to see more stuff from you on CreativeOverflow. Take care..
    .-= jeyaONE!´s last blog ..Get Inspired – #033 =-.

  9. Reply Jonathan@MacRemix March 31, 2010 at 1:48 PM

    I have thought this same thing ever since i tried it out. the fact that its in gmail gives it the feeling that it is “less important”. Sort of like a side project of Google’s. Of course, you never know how things will end up in the future, so i cannot make any assumption on the success of google buzz. But on another note, isnt there already a Yahoo! Buzz??? poor planning on googles part, and honestly, without its own url destination and a unique brand, it will have a harder time getting the push, or user interest, that something of the like coming from google should have from the start. time will tell.
    .-= Jonathan@MacRemix´s last blog ..Wood Panel – Mac Screenshot =-.

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